"Here's the Latest On Your Vehicle" spam email from Ford

[Roger123]

Got the email, we picked up Bronco on Jan 28th. @Ford could you get your stuff together, you've been building cars for a while and the internet isn't new either...........

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[DUUUVAL95]

Personally glad I got the email! Now I don’t have to type in my Order # and VIN to “track it”
I never thought I’d know a vehicle’s VIN # by heart!

 

[Calm horse]

If you were schedule after the first of February, the email wasn’t for you. It’s for those of us stuck on horse s*#t mountain waiting for modules. Enjoy your build week/built e-mails/shipped emails and go on about your merry way.

sincerely,
the build weeks prior to you still waiting

Not accurate.....been stuck in production since 3/1

 

[akeller]

Got email same day that dealer told me my Bronco is on rail car in route to dealer due to arrive around 3/25. What a clown show.

 

[gonyr]

No email for me. Still on ice mountain, after getting built status on December 28. Evidently arranging shipment takes a bit longer than a few days to a week.

 

[StachioAttack72]

But but…if this email is true…than what did I take delivery of two weeks prior?!

 

[lapazleo]

I got said e mail this morning even though I've had my Bronco for a week.

 

[BroncoAZ]

I got similar emails yesterday for both my Lightning and my boss’s Raptor orders. I’m thinking I might remove the spray in bedliner options on both to see if that is a constraint.

 

[TXRancher]

Just got the same email. Still showing 3/2 built. 3/3 shipped. Got a picture of it coming off of the line on 3/8. Allegedly circling Arkansas on a rail car before making its way to Austin.

My dealer said to expect delivery 3/15-3/21, but figured it would be later given the choo choo circumnavigating the Natural State.

I’ll reach out to the dealer tomorrow and pray that tonight’s email is BS.

I would have thought yours already got to Texas. Mine built 3/3 and was in Chicago by 3/6 and got to Alliance outside Fort Worth on 3/13. Still sitting there waiting for a truck to bring it to the heart of Texas.

 

[604Bronco]

I guess that’s one silver lining to being in Canada… Ford doesn’t email us anything…

 

[Burghbronco]

I'm beginning to lose hope on this whole endeavor. Dealer keeps saying April 24ish, but who knows.

 

[CodaMojo]

I work as QA for a 'global data/marketing conglomerate' for lack of a better term. Sending an email blast is, as this shows, quite risky in many ways. As QA I'm used to hearing lovely phrases like, 'How did QA miss that', instead of, 'Good job on catching those hundreds of critical issues!'.

With such a massive company I'm betting they have a few people review the emails, a few people manage the lists/data, others to set up the send, etc. Their naming conventions might not be the best either for lists or emails. One person having a busy day misreads the set up for approval, someone gets yelled at by a boss's boss and takes their word for it it's been reviewed, etc, etc....

Guess what I'm saying is mistakes happen. Is it frustrating? Heck yeah. Is it a rather large mistake? Obviously.

Considering the pressure many of the people are under with all this going on I'm willing to cut them a little slack though.

Very true, it's not Their first error though. Just in my build week alone, my group has had multiple emails going back-and-forth. You would think they would bring in temps or a team to clean up the backdraft. It’s gotten worse since January. not to pile on, there is no update to everyone else that have not gotten an email of statuses, or when their order will go through.

 

[Yvetta]

Just got this email and not sure what to make of it.

HERE’S THE LATEST ON YOUR VEHICLE
James,
Thanks again for placing your 2022 Bronco Badlands™ order. We’re working hard to wreck your day, since we’re not sure if your Bronco has been ordered, built, shipped or delivered. We are pretty sure you made a reservation back when you still had hair.
We want to make sure you are thoroughly confused, so we will be sending random emails, which may not be accurate.
We know there’s a lot of anticipation when it comes to getting into a new vehicle, so we’ll make sure you are completely flummoxed. Once your vehicle is assembled, you’ll be hearing from us again with an estimated date for delivery to your dealer, who may try to rob you blind.

 

[sapper726]

Got a email saying your bronco will be here between March 15 to the 20th. Then the same day I got that same email saying now it will be here between April 15 to the 20th. Then 2 days later my salesman sent me a photo of it on the trailer sitting in his parking lot. Then a week later after getting it. I got my baby photo and a email saying here's your bronco fresh off the line and it will to be to your dealer shortly. So yea and my confirmation page still says order pending.

If this right here doesn't perfectly portray this entire process, I don't know what else would.

 

[Aaeros]

The lack of information and the weekly changing of information does not speak well for a positive customer experience. The fact that dealer mannequins were produced ahead of reservation holders creates ill will and does not build brand loyalty. The 1978-1979 Broncos were very hot items and huge production runs, you ordered a truck and had it in about 2 months. Now they did not have a Chinese Virus or supply chain back ups but they got the job done.

We all would love some honesty and transparency. The appearance of back room shenanigans destroys confidence.

But all we can do is wait……..and wait

The overall dealer mannequins is a low number in comparison. I did not personally order one until May 2020 when I got to actually sit in one. So I understand where Ford would stand on that. However with all the delays and other issues, misinformation is just adding fuel to the fire. And fuel prices are stupidly high right now!

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