I'm not so sure I agree. My last 3 company assigned vans had no carpet. 2 were Chevy 1500 cargo vans and the last was a Nissan NV2500 cargo van. I could tell no discernable differences in road noise or heat and cold fluctuations to make me think that the Bronco won't be comparable.I get the feeling that a lot of the people who want rubber floors so badly haven’t ever driven a vehicle that has them before. To me the extra sound deadening and insulation that the carpet provides far outweighs whatever perceived advantages a rubber floor may have.