How long until Ford just cancels outstanding reservations?

[Al Cowlings]

It’s pretty clear that Ford is sick of us, and regretting the day it ever heard the word “reservation.”

So how long until they just cancel all outstanding reservations and refund us our $100 and wash their hands of the whole thing?

Sure seems like that’s where this debacle is headed. Hope I’m wrong.

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[Lucky Nut]

6 months ago I would've laughed at this notion.

 

[Wanted33]

6 months ago I would've laughed at this notion.

Me too Mike. At this point I wouldn't put anything past Ford.

 

[Sarconus]

Yea but keep sending those other units built for inventory and screwing resveration holders that have been here since the start and put money down. Make lot of sense.

 

[gentlemanbronco]

I imagine once they get close to fulfilling all the MY21 conversions and dealer mannequins they might start cancelling the newer reservations with some type of incentive like hey we definitely screwed ya but here’s some stickers and $100 off a $600 accessory when you do buy a bronco and get one in 5 years

 

[thenewjs]

I have a felling they will implement something that will incentivize RSVP Holders to want to cancel their RSVP and go another route. IIRC, I read something about deposits and signed purchase agreements to order.

 

[Gamecock]

I would think they cancel all outstanding reservations after 2023. @Ford Motor Company is effectively openly hostile toward its reservation holders at this point. Look at Levine’s tome and blatant lies on Twitter right now.

 

[phocion]

This could happen somewhat organically and with less outrage directed toward the Blue Oval if

• we can't change dealers without losing our reservation
• there's nothing to stop dealers from adding ADM when we reorder
• dealers think they can get more from an abandoned reservation than from an active one (whether this would still be true at the end of 2022 is a bit of a gamble)

Not every dealer would want the reputation hit from doing that, but we know there are some unscrupulous dealers out there, and that setup would incentivize them to dump reservations. It also incentivizes them to not accept new/transferred reservations.

 

[MayhemMike]

You are late to the party. I suggested this action this time last year. The entire thing is a joke. What Levine and the rest of the folks running Ford have accomplished, was to make a life long Ford owner, ( fan boy you younger folks say) and piss him off so bad that it will take some absolute ludicrous offer to get me to ever buy a Ford product again. I currently own six Fords. Never though for a moment my 2018 would be the last. Thanks Mr. Levine, job well done.

 

[phocion]

You are late to the party. I suggested this action this time last year. The entire thing is a joke. What Levine and the rest of the folks running Ford have accomplished, was to make a life long Ford owner, ( fan boy you younger folks say) and piss him off so bad that it will take some absolute ludicrous offer to get me to ever buy a Ford product again. I currently own six Fords. Never though for a moment my 2018 would be the last. Thanks Mr. Levine, job well done.

The crazy thing is that they have a universally acclaimed product. That's supposed to be the hard part.

 

[BenBronco]

Other than giving back the $100 deposit, they basically have already canceled reservations for those without a converted order. Think about it. The reservation timestamp is much less important than the dealer allocation formula and buildable units for dealer stock. A 7/14/2020 reservation with a mic top is behind an order placed today, at the right dealership, with a cloth top.

 

[webspoke]

Other than giving back the $100 deposit, they basically have already canceled reservations for those without a converted order. Think about it. The reservation timestamp is much less important than the dealer allocation formula and buildable units for dealer stock. A 7/14/2020 reservation with a mic top is behind an order placed today, at the right dealership, with a cloth top.

I think Ben is right, this is what will organically kill the remaining reservations as people abandon them for a normal retail order or a stock unit. Now if enough of them flip to retail and stock units, it may help those that remain.

If production does truly run at full volume, there will probably be enough bronco's on the market to buy, they may just be stock units with acceptable options, if you want one quickly. Just like any normal release. We can already see the volume of units scheduled just from b6g ramping up in these last few weeks.

 

[Schnabby]

I’ve got a 7/14 reservation and a March 2021 order that had to place a $1400 deposit with the dealer. Never understood the entire $100 reservation thing that Ford did. It’s like give us $100 so we can spam you email inbox.

 

[Lexo52]

Oh it's coming for sure, yea they will get some bad publicity, but they will weather the storm and keep on going.

 

[Tonka1]

I understand the reservation process is open for several other new FMC models like the Lightning. Build to order will be here for a while.

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