How to make $20K on a new Bronco.

[Nosferatu]

I've been keeping an eye on available 2-doors around here and got a notification that Crater Ford dropped the price on a Badlands I've been watching. They had it listed at $10k over MSRP, and recently dropped it to MSRP...or so it seems.

I sent an inquiry and had them send me a quote. Seems like they weren't getting any bites with the +$10K advertised on their site, so they took off the markup to get people to inquire, only to tell them at that point they still want the markup. Am I wrong for thinking this is an FTC violation? I may report them and let the FTC figure it out.

Screenshot of current listing, showing MSRP as the asking price:

Maroney:

Quote:

They are at least listing the "Lithia Protection Package" as optional, so they got that going for them, I guess.

Just one more example of why I hope Ford is serious about going buyer direct and doing away with dealerships. @Ford Motor Company, I can't imagine Ford condones this behavior?

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[PWillette]

It is certainly a violation of my and anyone else intelligence at the very least...dirtbags.

 

[Nosferatu]

It is certainly a violation of my and anyone else intelligence at the very least...dirtbags.

Certainly is. I've received 2 texts from them asking "what do you think?" and "do we have a deal?". I've not bothered to respond.

 

[PWillette]

Maybe return the quote with the proper MSRP number inserted along with a screenshot of the advertisement.

 

[Rednek]

 

[BlarneyStoned]

Yeah, I ran into the same thing with a Badlands I found at a dealer nearby(ish). Listed at MSRP on several sites, asked them for a quote and it's $10k higher + then they want more fees on top of that so in total it's about $12k over what they had it listed as. That Bronco has supposed been sitting on their lot for almost 60 days now.

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