I’m #2 of dealer’s 11 allocated Broncos

BroncoAZ

Badlands
Well-Known Member
First Name
Mitch
Joined
Mar 11, 2021
Messages
315
Reaction score
660
Location
Cape Cod, MA
Vehicle(s)
Formerly 1987 and 1996 Broncos, 2021 Tacoma TDR OR
Bronco
Badlands
I stopped by my dealer today to try and finish my order. The dealership is not well organized and they had me make an appointment to come back to finalize things, even though their showroom was empty ther only have one guy who can do the orders. On the good side I got some numbers and found out I’m #2 on their list of 80 Bronco orders, and they have been allocated 11 trucks. This should mean that as long as I order something simple I should get one of their first trucks. I’m doing a 2 door Black Diamond in Cyber Orange with the 2.3L/manual trans combo, the only options I was looking at are the trailer hitch and hard top sound deadener. I was thinking about the paint protection film and door keypad, but since those are dealer installed I’ll pass. Anyone think I’ll have problems with that order?
Advertisement

 

Wanted33

Outer Banks
Well-Known Member
First Name
Jim
Joined
Aug 1, 2018
Messages
3,070
Reaction score
7,105
Location
Down south in Dixie
Vehicle(s)
2018 Mustang GT, 2019 Wrangler, 2020 Ranger
Bronco
Outer Banks
Vehicle Showcase
1
Clubs
 
That is a simple build. I wish you much luck, and hope you're driving your new baby this summer.
 

Mattwings

Badlands
Well-Known Member
First Name
Matthew
Joined
Jul 29, 2020
Messages
2,223
Reaction score
5,831
Location
Northville, MI
Vehicle(s)
2018 F150
Bronco
Badlands
Vehicle Showcase
1
Clubs
 
I think it might be better to be further down the list on a big dealer than at the top of the list at a small dealer. Only another 45ish days till we find out though!
Why is that? I can't see how it matters as longs as you are "in the allocation". After that it is by model, options and resource allocation/constraints from my understanding. I am not trying to argue, just trying to understand. I don't know if I care now, my small dealer has been so easy to work with, I would probably just go with them regardless, but I did move from a big Metro Detroit dealer to them (I am #1 in my small dealer allocation).
 

BRBUSTER72

Black Diamond
Well-Known Member
First Name
DAVE
Joined
Oct 20, 2020
Messages
88
Reaction score
109
Location
NAMPA, IDAHO
Vehicle(s)
'15 XTERRA '16 SUPER DUTY '18 EQUINOX DIESEL
Bronco
Black Diamond
If Ford holds true to what they have been saying all along, your res/timestamp will determine where you are at over all based on option/item availability. A later alloc # at one dealer may come before an earlier one at another dealer.
 

pitter_patter

Badlands
Well-Known Member
First Name
Abe
Joined
Jan 19, 2021
Messages
113
Reaction score
105
Location
Washington D.C., District of Columbia
Vehicle(s)
Forester
Bronco
Badlands
Clubs
 
Why is that? I can't see how it matters as longs as you are "in the allocation". After that it is by model, options and resource allocation/constraints from my understanding. I am not trying to argue, just trying to understand. I don't know if I care now, my small dealer has been so easy to work with, I would probably just go with them regardless, but I did move from a big Metro Detroit dealer to them (I am #1 in my small dealer allocation).
Because the other half of the delivery formula is the dealership size, or regional volume... or some such language... Then there is also the matter of options and trim level... lord knows how they will sort it all out...
 

Squatch

Badlands
Well-Known Member
Joined
Jul 14, 2020
Messages
3,130
Reaction score
12,494
Location
Miami
Vehicle(s)
F150, Jeep
Bronco
Badlands
Because the other half of the delivery formula is the dealership size, or regional volume... or some such language... Then there is also the matter of options and trim level... lord knows how they will sort it all out...
That's the other half of the allocation formula.

Deliveries will be very similar to every other vehicle Ford builds. The order and parts have to be there to get it built and then the normal logistics of shipping to dealers apply.
 

Used2jeep

Black Diamond
Banned
Banned
First Name
Dave
Joined
Jul 16, 2020
Messages
6,207
Reaction score
12,789
Location
Massachuvian
Vehicle(s)
2007 Crown Vic P71
Bronco
Black Diamond
Clubs
 

Mattwings

Badlands
Well-Known Member
First Name
Matthew
Joined
Jul 29, 2020
Messages
2,223
Reaction score
5,831
Location
Northville, MI
Vehicle(s)
2018 F150
Bronco
Badlands
Vehicle Showcase
1
Clubs
 
Because the other half of the delivery formula is the dealership size, or regional volume... or some such language... Then there is also the matter of options and trim level... lord knows how they will sort it all out...
But that’s not the other half, that’s the allocation formula. That determines what they are allocated. Maybe someone can help call out the process. I have read through it all several times, but I can’t see where the re-allocate the allocation.
 

ZackDanger

Badlands
Well-Known Member
First Name
Zack
Joined
Jul 8, 2020
Messages
6,314
Reaction score
28,077
Location
Massachusetts
Vehicle(s)
2014 Wrangler JKU
Bronco
Badlands
Clubs
 
But that’s not the other half, that’s the allocation formula. That determines what they are allocated. Maybe someone can help call out the process. I have read through it all several times, but I can’t see where the re-allocate the allocation.
Allocation formula is weighted 50/50. We don’t know what the exact formula is, but:

50% of the formula is based on how many order conversions the particular dealer has.

50% is that dealer’s specific ranking in the market, half being what their previous SUV sales were and the other half being the size of the competition market in their area (Jeep, 4runners)

Those are how the contributing factors are weighted in the formula... but like I said, we don’t know what the actual formula is, or what a particular dealer’s numbers for each category is, so it’s basically impossible to even say exactly how one dealer will likely compare to others. (Like, it’s more important to convert orders than anything else... but just how much a heavy 4x4 market will impact allocation we don’t know.)

Crystal clear?
 

Mattwings

Badlands
Well-Known Member
First Name
Matthew
Joined
Jul 29, 2020
Messages
2,223
Reaction score
5,831
Location
Northville, MI
Vehicle(s)
2018 F150
Bronco
Badlands
Vehicle Showcase
1
Clubs
 
Allocation formula is weighted 50/50. We don’t know what the exact formula is, but:

50% of the formula is how many order conversions the particular dealer has.

50% is that dealer’s specific ranking in the market, half being what their previous SUV sales were and the other half being the size of the competition market in their area (Jeep, 4runners)

Those are how the contributing factors are weighted in the formula... but like I said, we don’t know what the actual formula is, or what a particular dealer’s numbers for each category is, so it’s basically impossible to even say exactly how one dealer will likely compare to others. (Like, it’s more important to convert orders than anything else... but just how much a heavy 4x4 market will impact allocation we don’t know.)

Crystal clear?
I understand all of that, but once down to the allocation (my dealer had 17 orders, got 5 allocated, so less than 30%) would then go back trough another allocation after ordering is complete? I can't see anywhere in the past communications or dealer comments that references a second round of cuts to dealer allocations, because they are "small". They already got way less than others because of their size. My dealer also has a Jeep dealership, that seems to actually be bigger than their Ford store, that probably didn't help. I know the Jeep market was a factor too. At #1, hopefully it doesn't matter.
 

ZackDanger

Badlands
Well-Known Member
First Name
Zack
Joined
Jul 8, 2020
Messages
6,314
Reaction score
28,077
Location
Massachusetts
Vehicle(s)
2014 Wrangler JKU
Bronco
Badlands
Clubs
 
I understand all of that, but once down to the allocation (my dealer had 17 orders, got 5 allocated, so less than 30%) would then go back trough another allocation after ordering is complete? I can't see anywhere in the past communications or dealer comments that references a second round of cuts to dealer allocations, because they are "small". They already got way less than others because of their size. My dealer also has a Jeep dealership, that seems to actually be bigger than their Ford store, that probably didn't help. I know the Jeep market was a factor too. At #1, hopefully it doesn't matter.
No dealer has received their actual allocation numbers yet. They all received estimates based on the second half of the formula and an assumed national conversion rate.

The purpose of the March deadline is it’s the line in the sand for when Ford was going to look at each dealer’s *actual* conversion rates and calculate their real allocation number.

The estimate was so Dealers could communicate with their customers and emotionally prepare them for where they will likely be.

If a dealer under performs compared to the original estimate, they will receive fewer Broncos than original quoted. That’s why we’re always really alarmed around here when someone says their dealer is only taking the number of orders they have allocated... because if they do that they will presumably get fewer.

If a dealer over performs on conversions, they will receive more than their original estimate (appreciating that there is a finite amount of MY21 production)

Now all this is only for MY21 production. If your dealer is allocated say 6 in the end, that means they’ll get one a month for the remaining 6 months of MY21 production. Allocations will be spread out over MY21 for all dealers and then we’ll run straight into MY22.

Ford has not said how MY22 allocation will be handled, but it seems that production will be able to cover all remaining orders, so there will be no need to ration Broncos like they are doing in MY21... allocation in MY22 will basically just come down to home many Broncos a dealership will get each month for their existing orders, and potentially dealer stock.
 
Last edited:

Mattwings

Badlands
Well-Known Member
First Name
Matthew
Joined
Jul 29, 2020
Messages
2,223
Reaction score
5,831
Location
Northville, MI
Vehicle(s)
2018 F150
Bronco
Badlands
Vehicle Showcase
1
Clubs
 
No dealer has received their actual allocation numbers yet. They all received estimates based on the second half of the formula and an assumed national conversion rate.

The purpose of the March deadline is it’s the line in the sand for when Ford was going to look at each dealer’s *actual* conversion rates and calculate their real allocation number.

The estimate was so Dealers could communicate with their customers and emotionally prepare them for where they will likely be.

If a dealer under performs compared to the original estimate, they will receive fewer Broncos than original quoted. That’s why we’re always really alarmed around here when someone says their dealer is only taking the number of orders they have allocated... because if they do that they will absolutely get fewer.

If a dealer over performs on conversions, they will receive more than their original estimate (appreciating that there is a finite amount of MY21 production)
oh yeah, got it. Still shouldn't affect me , small dealer or not. I forgot about the conversion factor. Unlikely they get 0 allocation if they have an order! I think at least three other orders were employees.
 

gofastguy

Badlands
Active Member
First Name
Steve
Joined
Apr 3, 2019
Messages
40
Reaction score
57
Location
Ohio
Vehicle(s)
Mustang GT JL Rubi GC Trailhawk
Bronco
Badlands
Different manufacturer an all, but the headliner from the factory held up some of the Wranglers for weeks at times after completion during the JL launch
 
Advertisement

 
4x4TruckLEDs.com
Advertisement
Top