If I were Jeep...

VictoryLights

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With Ford advertising more schedule delays, here's what I would do:

1. Offer nice incentives on Rubicon like 0% for 72
2. Create a "sasquatch package".

A 35" Rubicon from the factory with nice incentives would lure a lot of impatient people from the reservation lines, IMO.
 

Section8

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I would start thinking about either upgrading from the bottom up or discounting from the bottom up. That's where the Bronco really hurts the Jeep even without any offroad shootouts. Rubicon will always have its thing and be solid, but a Wranger Sport with manual crank windows, a dinky screen, and a soft top is now competing at the same price point with a hard top Bronco that is properly modernized.

Jeep will have to let go of some of the stuff they got away with as part of their "passion tax".
 
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