porjos

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I would argue the Bronco is as good as it is...because it wanted to improve upon the Jeep. This competition is good for everyone!

If I were at Jeep though, instead of taking a defensive stance of the current lineup - I'd drastically improve upon the Jeep model to make a better vehicle than the Bronco.

Regardless, the Bronco is more beautiful imo. That's half the fight for me right there, already won.





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colintrax

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Interesting, I consider mirrors on the doors a negative. Even on the tight east coast trails here, mirrors are helpful while offroad. Breaking mirrors is just part of the fun.
A low belt line is good but it doesn't look like the heeps is any better than the fords.
Lockers>limited slips. Why brag about a limited slip in 2020?
I will give it to Jeep, SFA, fold down windshield, and an available diesel are all selling points. I still want a bronco.
 

HoosierDaddy

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Nothing in that obvious salesman brief is wrong OR bluntly anti-Bronco. Is it full of obvious Jeep spin? Sure, but I don’t see any Bronco material waxing poetic about the virtues of the Wrangler, either.

Preparing for a competition is not a sign of weakness.

I get people like to sh*t on Jeep here but tell me again how much you liked your 2005 Bronco? 😈

JK
It's just bustin' balls! LOL As noted above, I fully expect it in return!

I get it, the competition will be good for EVERYONE and for the sport of offroading. I might actually like Heep more now, I mean, they kept the segment alive for the masses for a mighty long time.
My life was just getting back to the point where I started to consider getting back on the trails more often, so I was starting to eyeball the Wranglers....then they announced the Bronco was under development, so I waited......am still waiting, lol. 😂

BUT, making a pamphlet that specifically names and pictures the competitor as much as they did, I'm not so sure it makes marketing sense. On one hand, It's ballsy to call them out, but that can often be confused for foolishness.
 

Yxes

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The mention of the front axle makes me laugh a bit..

How many people buy a Jeep specifically for the SFA? Less than 1%?

How many will buy the Bronco because of the IFS, wether they know why or not, just based on ride quality? I bet much more than 1%.

I know I'm getting a Bronco because of the IFS. I've never had a need for a solid axle.
yeah, i was wondering if IFS really compromises ride hight like that? I've never been off-roading, so forgive my ignorance. I am really looking forward to being able to go off road for the first time with the bronco. So just trying to learn!
 

Fireman Dave

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Wow, those are mostly pretty weak talking points for Jeep being better. I had a pretty mod heavy Jeep and while it was fun the soon as a Ford offering was available I was ready to take the leap. Ford vs FCA quality? Not even in the same class for comparison. All I got out of that article is that FCA is crapping themselves over the Bronco.
 

Broncolli

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It seems like Ford is hitting them in the prime demographic. The older crowd - 40 plus still remembers the old Broncos from the 70's, 80's and 90's. With the cost of a new Jeep nowadays, 50k for Rubi and Gladiators, I think their demo is not college kids, it is 40+ -
Ford targets the same demographic with the Bronco - this put the whole history thing in perspective.
 

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