Is the new Bronco a "classless" vehicle?

DrKennethNoisewater

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The guys who will be paying $1k or more each month are obviously at a higher pay grade than myself, and thus a higher rank in the Bronco class system, lol.
Careful with this line of thinking. Personally, if I know somebody is paying a $1k/month car payment, I'm not putting them in the "must be a high income baller" bucket. These days with insane 84 month financing, there's a whole lot of people who buy a whole lot of car because they "can." Not trying to get preachy, just saying it's almost impossible to determine a person's financial situation by the car in their driveway.
 

DrewBronc21

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Bronco, like Wrangler is for a very specific enthusiast, one who likes a newer, topless, doorless 4x4, Those are the only current choices and people of all different walks of life want that. Just look at this Board. Hardcore early Bronco people, to Rock crawlers and mall crawlers. If you want a topless, doorless 4x4, you will deal with average road handling, heavy weight, somewhat slow, uncomfortable seat, limited cargo/storage vehicle. Regardless of what you plan to do with it, Which trim level or how much of strain or easy purchase it is, we are all the same in that the main topless, doorless, 4x4 attributes of the Bronco are important to us. For this we are enthusiasts. I’ve had other very enthusiast oriented vehicles, Nissan 350z, Subaru STis and I think this forum has the same vibe. Just like the Bronco, those cars aren’t a “need to have” We want them!
 

Beef78

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I think this will be true in a few years. For the first year or two, it will mostly be enthusiasts. Then, once used cars are available and the price comes down, budget minded people from all classes will buy it.
 

G6BroncoUpstateSC

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Ha, I went straight to a grumper grill, 22's and lo profile street tires. But I don't judge.... ;)
We should have a vote to ban those for Bronco, let Jeep have a win. They cannot help that the vehicle was designed decades ago and feel that they have to cover up the bland grill. I am all for customization, but come on man.
1598016430853.png
 

fpGT350

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Interesting to note price differences from yesteryear. There is a wide price range between the 2021 base Bronco at $30,000 and the First Edition at $60,000.

50 years ago you could purchase a brand new V8 1970 Bronco for $3,600. That translates into an inflation adjusted price of $24,040 today. The ultra expensive Baja edition cost $5,566 which translates into $37,168 today.

Everyone will be paying far more for the 2021 than the Gen 1 cost in inflation adjusted terms.
 

RG7

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Unfortunately I don't think it is. Not counting base model enthusiast spec (base, squatch, AT) or a straight up base model, you're not walking out the door with a new bronco for under 38-40k for a spec that your average non-enthusiast buyer would consider acceptable in a new vehicle.

That's a lot of cash when you can buy an econobox for 22k (becoming more popular with the younger generation that doesn't drive as much).

Obviously the enthusiasts are excited about it, but the new Bronco is being HEAVILY marketed to the 22-30 age group of certain economic classes. Was very surprised when my girlfriend mentioned to me she saw an instagram ad for the new bronco a day after reveal, and at a family reunion recently, 4 aged 22-30 family members all mentioned the Bronco at some point or another (not enthusiasts). The wrangler is a status symbol in the 22-30 age group and Ford is going after that big time with Bronco, can't blame them.

IMO we won't see Bronco as a classless vehicle for at least a decade or so -- Jeep has a continuous run of model years to where everyone can find a wrangler at their pricepoint. Not the case for Bronco, yet
 

The_Phew

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Obviously the enthusiasts are excited about it, but the new Bronco is being HEAVILY marketed to the 22-30 age group of certain economic classes.
Marketing 101; solely go after the 'young adult' demographic, and you still effectively reach everyone. Because everyone is either young, wishes they were young, or are young at heart.
 

Thechief86

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Careful with this line of thinking. Personally, if I know somebody is paying a $1k/month car payment, I'm not putting them in the "must be a high income baller" bucket. These days with insane 84 month financing, there's a whole lot of people who buy a whole lot of car because they "can." Not trying to get preachy, just saying it's almost impossible to determine a person's financial situation by the car in their driveway.
I said that line with a certain amount of snark implied. I realize many people live outside their means. I just try not to.
 

Wanted33

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Hmmm, I had to think about this. Any mods I do on my cars are for function. I can give two sh*tz about what people think. Besides, it is about my family and my Jeep buddies on weekends. Yeah, I expect to get crap from them, but that is different...
And there it is. I also really don't care what others drive, or how they mod them. It's their vehicle, and it's their money. IMHO whether a car/truck is, or isn't classless depends on the personality of the owner. If the owner is a shit-bird so is the car, and vice-versa.
 

PDiddy

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You're wrong about what Jeeps say about you, I've seen some pretty cringy Jeeps, and I judge the hell out of the owners. "Your" choice of stupid ass accessories say a lot about you...

Not necessarily on topic, but I figured relevant :)


EDIT: And I'm afraid to say, this Bronco will be about the same, based on the number of posts in some of the threads...
So true. I don’t judge the vehicle, because it those accessories... they are a whole different story.

We call them bro accessories.
 

Mopar2Bronco2021

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You're wrong about what Jeeps say about you, I've seen some pretty cringy Jeeps, and I judge the hell out of the owners. "Your" choice of stupid ass accessories say a lot about you...

Not necessarily on topic, but I figured relevant :)


EDIT: And I'm afraid to say, this Bronco will be about the same, based on the number of posts in some of the threads...
I agree. I judge hard on tire wall to rim size ratio. Lifted rigs on 22 inch rims and relatively low profile tires are DISGUSTING. I’d rather drive a new Camry.
 

NewtoOffroading

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And there it is. I also really don't care what others drive, or how they mod them. It's their vehicle, and it's their money. IMHO whether a car/truck is, or isn't classless depends on the personality of the owner. If the owner is a shit-bird so is the car, and vice-versa.
I wish I didn't have to care about what my vehicle said about me but I work in a corporate environment where everyone judges everyone else car. I would love to do a 2 door sasquatch in orange but I couldn't imagine parking it next to all my bosses' cars who drive a variety of black sedans. I'm not saying I have to base my whole vehicle around other's perceptions but it is definitely something I have to consider.
 

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