Is the new Bronco a "classless" vehicle?

WadeWolf76

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I wish I didn't have to care about what my vehicle said about me but I work in a corporate environment where everyone judges everyone else car. I would love to do a 2 door sasquatch in orange but I couldn't imagine parking it next to all my bosses' cars who drive a variety of black sedans. I'm not saying I have to base my whole vehicle around other's perceptions but it is definitely something I have to consider.
I pull up to our big building down town and wind my way up the parking garage almost hitting the ceiling in places. In a door-less topless Wrangler and park my self right next to our CEO's BMW all the time. On more than one occasion he has said to me he loves my Jeep and he always wanted a one.
Deep down we all want that feeling of freedom. Doesn't matter if we have on a suit and fancy shoes or cargo shorts and flip flops.

You may be surprised what you corporate coworkers say man.





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Sammy7

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I think Broncos/Wranglers along with pickups are the only classless vehicles due to their utilitarian credentials. Sedans and sports cars max out at six (or even seven) digit MSRPs, so nobody’s cross-shopping a Camry with a 750i. There’s nothing comparable at a higher price point, so the buyers go down-market. Even in neighborhoods where a 3 Series is seen as proletarian, the Bronco will get a pass.

I believe Gearge W. Bush drives an F-150
The Secret Service only lets him drive it on his ranch and I’ll bet everything I own it’s heavily armored.
 

TellurideBronco

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While these stories are true, including Sam Walton, and Warren Buffet, they also fly private in Jets costing over $15 Million, with an hourly operating cost over $5,000.

It will take some time for the identity of the bronco to establish itself and he perceptions people have about them and their owners. It will ultimately be as diverse a social/economic spectrum as jeep is now I imagine. As for vehicle status, I heard that Ross Perot drove a nothing burger pick up truck around his home in Texas and was perfecyly happy with it (I believe Gearge W. Bush drives an F-150) Maybe it had something to do with the era that Ross Perot came from around the depression. Another thing to remember about the first gen broncos as you reflect on their price is the fact that they did not come with a bunch of bells and whistles, I believe it was made for several years without a radio. And with this new generation, I could afford the FE, but it isn't right for me for a lot of reasons so the last thing I will do is buy one because I can. To be honest, I love all the different models equally and I can't wait to check out someone's Base with minimal extras if that's all they could afford becaue its still a bronco and financially I have been in their shoes. More power to them for getting one, and if I had a boss that thought they were something special because of their cushy black sedans, I would park next to him/her every day in ohhh say a 1973 vega.
 

Chunk6649

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Obviously the enthusiasts are excited about it, but the new Bronco is being HEAVILY marketed to the 22-30 age group of certain economic classes. Was very surprised when my girlfriend mentioned to me she saw an instagram ad for the new bronco a day after reveal, and at a family reunion recently, 4 aged 22-30 family members all mentioned the Bronco at some point or another (not enthusiasts). The wrangler is a status symbol in the 22-30 age group and Ford is going after that big time with Bronco, can't blame them.
Interesting, because I feel almost every Jeep I see is driven by some 40-50 year old woman. Maybe it's my location, Buffalo, NY.
 

t3n2and4

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I wish I didn't have to care about what my vehicle said about me but I work in a corporate environment where everyone judges everyone else car. I would love to do a 2 door sasquatch in orange but I couldn't imagine parking it next to all my bosses' cars who drive a variety of black sedans. I'm not saying I have to base my whole vehicle around other's perceptions but it is definitely something I have to consider.
I worried a lot about this kind of thing. Reason it through. My former boss went from an S4 to a Raptor.
 

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