- First Name
- Nathan
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- Jul 15, 2020
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- Location
- Union, Iowa
- Vehicle(s)
- Mustang GT, 22 Badlands 2 door
- Your Bronco Model
- Badlands
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- #1
More answers in today's dealer email.
- If a customer converts an order based on the 21MY but gets pushed to 22MY, will they be able to resubmit or update an order for 22MY?
- Yes. Orders can be updated until they are scheduled for production.
- Should dealerships be converting as many Bronco reservations as they can during the conversion window?
- Yes, except for those customers who want a 22MY Bronco. Converting will allow us to provide those customers with an estimated delivery window in May.
- If a dealership’s allocation exceeds their count of converted orders that fit the commodity restrictions, can they build stock units?
- No dealer will have more 21MY allocation than orders.
- Is there any benefit to converting a reservation to order earlier within the Jan 20th – Mar 19th period?
- No. The customer’s reservation time stamp will stay attached to the order. The time stamp will help determine build priority. Converting a reservation earlier will not impact production timing.
- Do reservations ever expire?
- There is no expiration date for reservations at this time.
- If a customer wants options that are late availability 21MY, should they convert their reservation to an order?
- Yes. Converting reservations during the conversion window will ensure customers receive an estimated delivery window in May. It does not, however guarantee a 21MY Bronco
- If a customer wants options that are not available until 22MY, should they still convert their reservation to an order between 1/20/2021 – 3/19/2021?
- We recommend you capture their decision and let them know their reservation timestamp carries over to 22MY and you will contact them when the 22MY order bank opens. Details on 22MY ordering will be available this summer.
- Will deferring a reservation to 22MY negatively impact a customer’s timestamp?
- No. We will continue to utilize timestamps as a factor to determine when units will be built. Other factors include dealership allocation and order/package availability.
- Will we be collecting dealer orders locally, similar to how we do specialties like Raptor and GT500?
- We will be collecting Bronco First Editions (within dealer allocation) dealer orders. More details to come at future wholesales.
- Did the 21MY allocation formula change?
- The allocation formula is unchanged from what was communicated on the September 25 broadcast
- When will Lease rates and residuals be available?
- Rates will be available next Tuesday when order bank opens.
- Are First Editions going to be built first?
- First Editions will be built throughout 21MY production, e.g. some will want the black painted modular hard top which is late availability
- Will Ford be doing any turn-key test drive events for dealers in Q2 prior to deliveries in Q3?
- The recently announced Bronco FCTP program will serve as the primary program to provide reservation holders with test drives during the wait. Additionally, customers will be able to register and attend the Bronco Off-Roadeo driving school ahead of taking delivery of their Bronco.
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