Jeep dissing Bronco in Super Bowl ad

[JP2]

From what I understand, the 392 really just gets you a bigger engine, but not more capability - unless I’m mistaken.

Not really sure what the use case is for it.

Mud... deep mud.

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[Brian_B]

Meh, this is leaning towards poor taste.

You arent supposed to eat it

 

[BroncoBilly24]

I thought it was pretty funny. I like how he whispered . . . "even though my name is Ford".

Props to Jeep for grabbing him for the ad, and BOO to Ford for not snapping him up. Like him or not, he is still an American icon.

The cost for a Super Bowl ad was $8M for a 30 second ad, and that was a full minute.
Cha - ching$$

 

[Felix808]

Nice Bronco, “ was the Super Bowl yesterday? Huh…..

I think the Chiefs might be asking the same question
Not that I follow the sport but looks to me they didn't start playing until the 4th Quarter which seems a little late to me

 

[Brian_B]

I thought it was pretty funny. I like how he whispered . . . "even though my name is Ford".

Props to Jeep for grabbing him for the ad, and BOO to Ford for not snapping him up. Like him or not, he is still an American icon.

The cost for a Super Bowl ad was $8M for a 30 second ad, and that was a full minute.
Cha - ching$$

They only need to sell a few Wagoneers to pay for that.

 

[NaMinesClarence]

You arent supposed to eat it

You know what I meant

 

[RIDE]

To us it seemed like Jeeps goal was to stay relevant (vs just leaning on past popularity) but they just couldn’t land the message. They gave the nod to their competition as if they inspired Bronco, but that fell flat at our house party since we’ve always felt the Gen 1 inspired the Gen6, not Jeep. My wife felt like the cabin with roaring fireplace and HF was them trying to stay current and the setting reminded her of the Yellowstone/1923 series, but she felt like they then failed to capitalize by it not also keeping it cattle/horse ranch themed. I personally think they missed an opportunity had HF left the cozy cabin and hopped in the Jeep for some deep snow winter fun in the mountains, but instead they showed mountain wheeling with all doors off? For us, it had the elements to be good and was a swing and a miss.

 

[Owl]

In a way it was a complement to the Bronco. A nod to the competition.

I'd like the see the Bronco ad with a cop giving a ticket to the Jeep for not having mirrors.

All good fun!

 

[userdude]

To us it seemed like Jeeps goal was to stay relevant (vs just leaning on past popularity) but they just couldn’t land the message. They gave the nod to their competition as if they inspired Bronco, but that fell flat at our house party since we’ve always felt the Gen 1 inspired the Gen6, not Jeep. My wife felt like the cabin with roaring fireplace and HF was them trying to stay current and the setting reminded her of the Yellowstone/1923 series, but she felt like they then failed to capitalize by it not also keeping it cattle/horse ranch themed. I personally think they missed an opportunity had HF left the cozy cabin and hopped in the Jeep for some deep snow winter fun in the mountains, but instead they showed mountain wheeling with all doors off? For us, it had the elements to be good and was a swing and a miss.

A Jeep commercial that's muddled, huh?

 

[gtabert]

Funny how opinions vary depending on how one perceives the message. Yes it was a Jeep commercial, but they were interjecting flag waving freedom, real hero's, humble hero's not driven by PRIDE. Love of country and how one feels to wave at one we do not know, jeep owner or otherwise. We do not have to agree with each other, that's what builds character, having a discussion without hatred and finding middle ground. How can anyone disagree with choosing what makes us happy, friends, family, work, it doesn't matter, what's important is we are Americans working towards a common goal. I felt showing a Bronco in the commercial was a nod to the competition, what better form of a compliment than to be recognized by your competitor.

 

[Fatfireman]

Meh, this is leaning towards poor taste.

I have to ask how that is leaning towards poor taste, not to argue just to understand.

 

[Owl]

Or how about a Bronco pulling up to one of the EV-Jeeps with an extension cord. That'd be a blast!

 

[Gump]

I’m kind of surprised that Stellantis still had a marketing budget for the Super Bowl, considering how bad of a year they had…

 

[Black_Stallion13]

Felt like the Bronco inclusion was kind of dumb… like u just drove by it, so what? Also why not pick a fugly Bronco with a softop? I think a lot of people probably saw that scene and said “oh, I like how that other one looks.” Just don’t see how it was advantageous at all for Jeep other than a nod for the few die hards that were already buying Jeeps anyways.

 

[TomC]

I just test drove a ram w/ the Hurricane 3.0 - Stellantis should have been promoting it.

I was impressed by the performance, and being an inline 6 twin turbo it is different than our 2.3/2.7/3.0 motors. This guy has a video on it that I found informative.

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