Jeep is in trouble

[BobT]

Look, these words aren't derived from new-found fanboy syndrome, but rather what I feel is pure logic.

Jeep is in trouble. I'm currently a 2012 Jeep Wrangler owner and recently cancelled a 2020 Rubi diesel order. Why?

Every each of the Bronco has been so well thought out, which is a stark contrast to what I feel is a very outdated Jeep architecture. The Jeep is clearly an inferior product in so many ways. It's actually insulting Jeep continues to charge what they do.

Cool, you've got a solid front axle.

I'm actually blown away how flat footed Jeep's response has been. Their best trick seemingly: jam a V8 in the thing. Even their flagship V6 engine is so underwhelming.

Jeep is going have their lunch eaten by the Bronco. Period. Jeep enthusiasts can continue to justify their purchase by throwing around the solid front axle debate, V8, blabla. But the fact of the matter is, those features appease such a small, narrow end of the market.

I say all this not seeing or driving a Bronco in real-life. But from what I've read, and what I've experienced being a Jeep owner, the Bronco is every bit a better machine. Ford did their homework. They benchmarked every inch of the Jeep and made a materially better product in every way.

I'm glad my Jeep has 200k on it and will be junk by the time my Bronco arrives. I'd be very upset if I recently purchased a Jeep.

Thoughts as of today?

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[Gr8Hortoni]

Thoughts as of today?

Jeep stock is going up at the opening bell Monday.

 

[da_jokker]

Jeep is NOT in trouble as of today at 4pm EST

 

[airishfan]

Dont think this guy who said Jeep is in trouble thought Jeep was not going have there own answer to the Sasquatch like the Wrangler Extreme Recon I think thats why Ford decided to fill dealerships with Broncos before filling orders like originally planed.

 

[adbennett]

How many people besides Ford employees have driven a Bronco, Zero. The Bronco has been carefully driven and marketed. There have been no Bronco failures,,,LOL. The Wrangler has been tested for years and every fault has come up. The faults of Bronco has not even started. Every part on the Wrangler has been built for years. Ford is building a new vehicle with parts with no history. Yes, I know the engine and trans has been in other vehicles but everything that puts them together has not. The Bronco may end up being better than Wrangler but it's just too early to say. Go ahead, roll the dice. I'll keep my JKUR, fully loaded and modded for a few more years.

I drove a bronco this past Tuesday. Friend is a sales manager at a dealership and called me up as they had one for a few hours. I’ve test drove Jeep’s in the past as well and never pulled the trigger. Granted they were all test drives, but there was no comparison for me after Tuesday. Bronco, hands down, was the superior machine.

 

[PrepVet]

Jeep will be fine.

 

[PrepVet]

Jeep will be fine.

 

[BroncoAgain]

Jeep will not be in trouble unless the economy totally tanks. If that happens Bronco production will stop.

 

[Bulletbill]

I drove a bronco this past Tuesday. Friend is a sales manager at a dealership and called me up as they had one for a few hours. I’ve test drove Jeep’s in the past as well and never pulled the trigger. Granted they were all test drives, but there was no comparison for me after Tuesday. Bronco, hands down, was the superior machine.

Except…did they have one you could actually buy. The point is, Ford doesn’t have a product for the majority of us. It’s been one year since it’s release. Where is Ford touting its achievements. No where because they have no achievements to tout.

Jeep sure is touting the fact that there are actual Jeep’s on lots to buy, even with COVID, chip shortages, labor shortages, or whatever shit excuse Ford has dreamed up this week.

But I give you this, the imaginary Bronco in my head is better than the Jeep. However, the Jeep on the lot is way better than my imagination.

 

[4everbored]

Ford could hit jeep even harder by showing the 2 door love that jeep refuses to do. No diesel, v8, 4xe. Oh and that new rubicon package is a no for the 2 door.

 

[mattrb87]

Isn’t that extreme recon package only offered on the Rubicon and 392? So you have to spend a ton of money already on a higher trim jeep and then even more for that??? Jeep are notorious penny pinchers when selling features.….You want windows with your Jeep, that’s gonna cost extra

 

[Gamecock]

Jeep will be fine.

If you mean “fine” as still existing and being profitable, then sure. If you mean gaining market-share and increasing sales, then no….they will lose heavy market share and no chance they gain unit or revenue growth compared to when they had with no direct competitor….those days are over. Now, Jeep buyers will be “fine”…as they will see product innovation and excess supply like they have never seen…thanks to Bronco.

 

[da_jokker]

Isn’t that extreme recon package only offered on the Rubicon and 392? So you have to spend a ton of money already on a higher trim jeep and then even more for that??? Jeep are notorious penny pinchers when selling features.….You want windows with your Jeep, that’s gonna cost extra

Worse...its only offered on the Rubicon 392 and 3.6 w/ eTorque....the two engine choices many have no interest in. The first for the price tag, the 2nd for the $2000 battery costs.

Jeep has to fix this...there is no way this is challenging for with that limitation.

It does make you wonder though why jeep isn't willing to put 35s on other engines like the 4 cylinder....maybe they worry about it being able to spin this larger wheels?

 

[TwinTurboStang]

My wife drove a 2008 JK for 4 years and got $4,000 under what we paid on trade in 4 years later. She wanted a Grand Cherokee. So $1,000 a year to drive a new jk. Till bronco has that kind of resale value Jeep won’t have any problems. Now the Grand Cherokee resale is a very different story…..

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