I'll pay the $12k to drive a vehicle I don't see every 20 feet and not have people waving at me all dayTo clarify before I start I think the bronco is an excellent vehicle and I have been looking for one for 2 years now but as of January 2023 Jeep is much cheaper.
Right off the bat the dealer markups put the bronco on par with the msrp of the equivalent wranglers but the jeep dealerships are already offering prices below list and additional discount incentives. One incentive I have seen was an offer of $12000 off the list price if you place a factory order through this dealer. I love the bronco but I dont think it is worth $12000 more than a Jeep. Even if i get a bronco at list price i could still save $7000 with a wrangler. Can anyone help me justify the pricing of a bronco over a wrangler?
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