eh, it's a stretch to say this in the context of new car availability/pricing. No one 'needs' a new car, especially one that has extremely limited availability.transportation is just as important!
That’s a good analogy - you can buy lots of different brands of beer, and craft beer generally costs more than Coors or Bud because it has a higher mark-up. And if you buy from a 24hr convenience store you can pay more than if you buy the same beer at Costco.…
I did get it on sale, however even with the promo special 12 month same as cash they will collect 2 payments before I can fill it with beer purchased at no more than MSRP.
If you order something on a website, like a pair of sneakers at a listed price, then get them sent to you with $20 added would you accept the order? Would you ever buy again from that business? There is no limit as to what businesses can and will do for an extra buck, but Tesla is worth what all the US manufacturers are worth combined. To stay relevant, legacy manufacturers must earn respect and loyalty. It is not just given to them.If you had an item for sale wouldn’t you want to get the maximum selling price that the market would bear? you’d be a fool not to. The dealers are no different. They are running a business to make money. (I’m in now way condoning dealers who try to force adm on reservation holders after the fact).
A Bronco is simply not a necessity purchase for anyone.
The thing is in my area, Wranglers have a 5K market adjustment on them.ADM is only hurting Ford, people who are wanting a Bronco will instead just go buy a Jeep for MSRP or below in most cases. It's not like this is intentionally a low volume vehicle.
Is it really hurting Ford if demand is outpacing supply and 2021 models sold out with 2022 looking to be the same? Until lots are overstocked with broncos and they have to mark them down, Ford isn't losing.ADM is only hurting Ford, people who are wanting a Bronco will instead just go buy a Jeep for MSRP or below in most cases. It's not like this is intentionally a low volume vehicle.
Depending on where you live and what you want, almost EVERYTHING is marked up. I went dealership browsing in my area Sunday and that was the case for nearly everything I saw.Sure we're in some dark automotive production days, but you can always buy a kia or mitsubishi faster than you can order/buy a bronco at msrp.
Apparently things will be getting worse before they get betterDepending on where you live and what you want, almost EVERYTHING is marked up. I went dealership browsing in my area Sunday and that was the case for nearly everything I saw.
Give it another 6-9 months and we might not be in that situation.
At a local dealership I was at, I saw the following:
Bronco Wildtrack/Badlands marked 30K
Maverick marked up 5K! I laughed at one. It was just under 40K since was a better equipped one.
Higher End Explorers marked up 5K (had less then 6 of them on the lot)
A Mach E only marked up 2.5K, which suprised me
Didn't notice any markups on the Escapes or F-150s, but the F-150s where the best stocked on the lot.
A friend of ours got a Kia recently and it had 2.5K markup on it.