- Joined
- Jul 14, 2020
- Threads
- 21
- Messages
- 1,223
- Reaction score
- 2,812
- Location
- Central NC
- Vehicle(s)
- 2022 Ford Bronco OBX w/ Squatch, 1975 Ford Bronco
- Your Bronco Model
- Outer Banks
Boss Ross for the win. Thanks for a dose of sanity. Waiting in our instant gratification age is hard for some folks. It is definitely a first world problem that we have in waiting for a new Bronco.I think it's important to jump in and remind everybody that Ford wants to build you rig. They want to sell all 125,000 orders ASAP. They want as many of these on the quarterly sales sheets as possible. They want MAP to be cranking them out just as quickly as you do.
They're not trying to screw anyone over. They're stuck with the impossible position of launching a new vehicle with new components from from new suppliers opening new plants... in the middle of a global pandemic that has killed almost 4million people.
The supply chain is FUBAR'd across most industries, shipping rates have increased as much as 500% on most Asia to North America routes, and critical materials like resins and semiconductors are nearly impossible to source, much less scale. Add in a nationwide labor shortage as ballooning demand for labor drives upward mobility and you have an absolute shithow.
Ford has poured in millions upon millions of additional, unbudgeted program funding to try to right this ship, slowed or paused completion of most other products (save for F-Series) to preserve precious commodities, and performed an extremely rare hostile takeover of a supplier's operation.
They are building what they can, when they can, as soon as they can. They're walking a tightrope of communications, not wanting to paint themselves into the corners they did last July, last fall, and this April. Honestly, they can't say when most Bronco orders are going to be built because they just don't know.
The target for MY21 production is slipping and I don't think most of the issues can be blamed on them. It sucks to be stuck waiting, but I'm not sure what alternative outcome you're looking for.
Their communications have lacked immediacy and clarity, though I can understand the balance they're trying to strike. I'll keep sharing here what I'm able to, but if the worst thing in most of our lives is that we have to wait longer for delivery of our brand new, class-leading, $50,000+ utility vehicles, then we have it pretty goddamned good.
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