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Lack of Commercials for Full Size Bronco a telling sign

fzracer484

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I've noticed that there are virtually no commercials yet on TV or Social Media for the full size Bronco because the advertising department knows that there won't be any inventory for potential buyers. When do you think we will begin to see some sort of commercial spots or advertisements to the general public about this vehicle? Superbowl? next summer?
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phocion

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Whenever they have some to sell.

Although I could easily see a situation where Ford ads show fully loaded 2 door Badlands and Wildtraks launching off sand dunes and fording rivers, while the only Broncos available to purchase are soft top base and Big Bend.
 

BrentC

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I was watching Sunday sports while out for brunch a couple of weeks ago and there was a full-size Bronco ad running every break. I thought the opposite of the OP - why is Ford advertising so heavily for a vehicle which is pre-booked for the next 2 years?
 

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fzracer484

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Demand is only through the roof for those in the know. Most of the general public at large more than likely thinks the bronco sport is in fact thee bronco, and that is mainly due to it's marketing efforts and tv ads. They are going to have to do the same thing for the bronco at some point to keep sales figures high. I mean Jeep sold 200,000 wranglers last year and are as much of a staple in peoples' minds as you can get, yet I still see many jeep commercials for the wrangler. I'm just curious as to how they will try to market the Bronco considering they showed the sport going all off road capable.
 

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Demand is only through the roof for those in the know. Most of the general public at large more than likely thinks the bronco sport is in fact thee bronco, and that is mainly due to it's marketing efforts and tv ads. They are going to have to do the same thing for the bronco at some point to keep sales figures high. I mean Jeep sold 200,000 wranglers last year and are as much of a staple in peoples' minds as you can get, yet I still see many jeep commercials for the wrangler. I'm just curious as to how they will try to market the Bronco considering they showed the sport going all off road capable.
Which is not necessarily bad for Ford… I think I read the sport is their best selling vehicle now
 

vrewald14

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Advertising is meant to increase demand. Ford has more demand than they can handle. Waste of money to advertise for something that doesn't need it.

They do sneak Broncos into the backgrounds of other more generic commercials however.
 

King Luis

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ford doesn't need to put more of a demand on themselves. they have their target number sales and build numbers (regardless of what jeep does with the wrangler). ford would be dumb right now to try and outsell the wrangler when they have issues with supply of the bronco now.
 

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4avor8ntfair

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I've noticed that there are virtually no commercials yet on TV or Social Media for the full size Bronco because the advertising department knows that there won't be any inventory for potential buyers. When do you think we will begin to see some sort of commercial spots or advertisements to the general public about this vehicle? Superbowl? next summer?
I’m certain their marketing company is an expert in viral marketing…I’d bet a lot of the content that we’ve been consuming was part of that. *especially the early Bronco Nation videos.
 

Murraydog11

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Whenever they have some to sell.

Although I could easily see a situation where Ford ads show fully loaded 2 door Badlands and Wildtraks launching off sand dunes and fording rivers, while the only Broncos available to purchase are soft top base and Big Bend.
4 doors...
 
 


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