Local Florida Dealer (Labelle Ford) is demanding a $30,000 markup to my 2 door base Sasquatch!

JoJo911

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After waiting 18 months after my $100 deposit in July of 2020, I am expecting my 2 door base with auto and Sasquatch to arrive at my dealer any day now. And as I always feared, the management at Labelle Ford, who kept putting me off to sign an actual deal sheet, wants to charge a premium. However, I never thought they would ask for an 80% premium! ($30k and a $37.5K MSRP). These cowards didn't even contact me, I had to find it on their website! By the way, they used a stock photo of a non-Sasquatch 2 door! Talk about incompetent!

Has anyone on this Blog ordered from them? Besides contacting Ford cooperate (who told me they were "escalating my case"). Does anyone have any other advice? Buy the way, if I really was so desperate to buy a 2 door base Bronco there are plenty online for substantially lower. prices.

FYI- I CALLED THE DEALER AND THE GENERAL MANAGER CONFIRMED THE $30k PREMIUM. I HAVE AN EMAIL FROM THE GENERAL MANAGER STATING THAT I CAN BUY IT FOR $30k ABOVE MSRP.

UPDATE- 1/14/2022 - I am still waiting for my Bronco to arrive at the dealer. Then I will go check it out and attempt to negotiate for MSRP. In the meantime I've exchanged a few emails with corporate and hoping to learn more from them. I am overwhelmed with the support form this awesome group!!! PLEASE DO NOT BLAST THE DEALER AT THIS POINT! I want see how this works out.

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Corsair

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Could be automatically populated with the mark up. My dealer had an $25k markup on their website for my Bronco. I didn’t mention it, they never brought it up, and I walked out with my “xplan” and no issues. At least give them a call before getting too upset.
 

Andy_M

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Chill out and give them a call. A lot of dealers automatically put large ADM on the vehicles so they don’t get a bunch of calls from other prospective buyers. To rant on this forum without talking/confirming with your dealer is irresponsible.
 

campbebc

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Are you sure that's not an automatic post done in their system for any reserved order so that it limits the number of people calling in about it? I'd check on that before blowing them up
 
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JoJo911

JoJo911

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I called the dealer already. The general manager said that all 2 door Broncos are "marked up $30K". They offered my right of first refusal for +$30,000. I have an email that states that.
 
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JoJo911

JoJo911

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Chill out and give them a call. A lot of dealers automatically put large ADM on the vehicles so they don’t get a bunch of calls from other prospective buyers. To rant on this forum without talking/confirming with your dealer is irresponsible.
I called, see my last post. Thanks!
 

DrSquatch

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dude. The same thing happened to mine and it was an automatic thing. You may have just shot yourself in the foot if people start bashing their reviews without cause.

You should delete this and confirm with them.
 
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JoJo911

JoJo911

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dude. The same thing happened to mine and it was an automatic thing. You may have just shot yourself in the foot if people start bashing their reviews without cause.

You should delete this and confirm with them.
As I mentioned, I called them and they also emailed me the offer to sell it to me with a $30K markup. I would not bash them if they didn't put it in writing.
 
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