Labelle (Florida) Ford is demanding a $32,000 markup to my 2 door base - With Sasquatch - UPDATE - Will Not Negotiate.

[indio22]

As I mentioned, I called them and they also emailed me the offer to sell it to me with a $30K markup. I would not bash them if they didn't put it in writing.

oh man ... this is supposed to be fun. Sad some dealers and other circumstances have turned it into the opposite. Hope somehow it works out for you.

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[Heymucko]

Try contacting Mike Levine at Ford

 

[shieldsy]

Please post the GMs email OP.

 

[Bullitt]

Unless you have a signed purchase agreement, they currently have the upper hand.

That being said, here's what I would do...

Meet with them ASAP and express your concern and desire to buy the Bronco that YOU reserved and YOU ordered. Be kind, be professional, listen attentively and take notes. If they play the ADM game, you respond by saying that most dealers are not charging ADM to those who reserved. If they continue down the ADM route, then you'll need to inform them that your only option is to do the following:
1) Contact Ford Motor Company
2) Contact local media
3) Contact fellow B6G members

Inform them that you will tell the world and that this decision will have long-term ramifications for them. Let them know you don't want to go down this route, but you will if you're forced to.

Once again, be very professional and document everything.

Wishing you the best!

 

[Ice Age]

 

[JediMcMuffin]

Unless you have a signed purchase agreement, they currently have the upper hand.

That being said, here's what I would do...

Meet with them ASAP and express your concern and desire to buy the Bronco that YOU reserved and YOU ordered. Be kind, be professional, listen attentively and take notes. If they play the ADM game, you respond by saying that most dealers are not charging ADM to those who reserved. If they continue down the ADM route, then you'll need to inform them that your only option is to do the following:
1) Contact Ford Motor Company
2) Contact local media
3) Contact fellow B6G members

Inform them that you will tell the world and that this decision will have long-term ramifications for them. Let them know you don't want to go down this route, but you will if you're forced to.

Once again, be very professional and document everything.

Wishing you the best!

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[Lucky Nut]

I called the dealer already. The general manager said that all 2 door Broncos are "marked up $30K". They offered my right of first refusal for +$30,000. I have an email that states that.

 

[brentutk]

Go place an order at a competing dealership for MSRP and get it in writing. Then present this screenshot from their website.

 

[kodiakisland]

Try contacting Mike Levine at Ford

You ever wonder why something gets done once Levine is contacted, but nothing is being done at Ford to stop this in the first place? How many uneducated people are getting screwed every day that Ford doesn’t care about? It seems it’s only those who make it public.

Ford and Levine know this is going on every single day and only care when it’s a PR problem.

 

[LOSTXGOLD]

I hope it’s that same bs, where they add adm if the reservation holder doesn’t want it anymore ….

If not….. then….

 

[Lucky Nut]

Ford and Levine know this is going on every single day and only care when it’s a PR problem.

I mean, to be fair, that is precisely his job.

 

[kodiakisland]

I mean, to be fair, that is precisely his job.

That’s not Fords job, and it shouldn’t be corporate policy to screw people unless they make it known, but sure, technically Levine is just concerned with the image and not the actual.

 

[CHALK911]

$70, for a Base... No idiot could be dumb enough to pay that.

For $20 more you could have an FE.

Like this one on Car Guru's.
2021 Ford Bronco First Edition Advanced 2-Door 4WD - $92,500

 

[dgorsett]

Go place an order at a competing dealership for MSRP and get it in writing. Then present this screenshot from their website.

They require a signed contract from the competition but would not provide one (originally) themselves? Nice

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