I've never bought a new vehicle or any vehicle from a dealership.I haven't purchased a Ford new, well, ever. But I've always seen decent incentives, good financing and ironically Ford could probably make more money this way on the average.
I've gone through the process with the Bronco with X-Plan which makes it simple and haggle/hassle free. My wife also just ordered a 4Runner through plan-pricing as well that is just as transparent and hassle free. Without that I don't think we'd even be considering a new vehicle. I can't be bothered to deal with shitty salesman, non-transparent pricing, etc. Show me the out-the-door price and I know what I'm getting in to. That's two new vehicles that we wouldn't otherwise buy because we could do it, mostly, from our house with transparency.
This day in age I don't see how dealers won't get to this stage anyway. If they made it easy I bet more people would buy new. I don't know anyone who doesn't hate dealing with dealerships. It's much easier to see the full pricing and click "buy." If you want more information or if you want to haggle feel free to go in.
It'll take a shift for the dealers to all be on board.
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