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wbrainbow

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Update: Added key production dates / schedule memo:

Ford Bronco MAP Employees Confirm 2021 Bronco Hits Full Production August 2. Job 1 Still Starts May 3 -production-confirmed-to-start-on-august-2nd_2-




2021 Ford Bronco Full Production Confirmed to Start on August 2nd

April 26, 2021

we have learned new details about the Bronco’s production schedule. Job 1 is on track for May 3rd, as previously reported, and full production will start on August 2nd.

Tag relief acceleration begins on August 30th, according to the tipster, who also mentions full tag relief production on September 20th. “I’m hearing that we’ll start at 350 units per shift - both Bronco and Ranger - then ramp up to approximately 600 units per shift by August/September

Michigan Assembly Plant in Wayne is currently in the pre-production phase, which means that Ford is making a handful of demonstrators per day for U.S. dealerships. This number will increase every week, and we will start a second shift next week to increase our numbers.”

Posted on the Ford Bronco 2021 Facebook group a little over 10 hours ago, the comment refers to the current week of April 26th to April 30th. The Michigan Assembly Plant is definitely buzzing right now because Job 1 will start next Monday, hence the workers’ enthusiasm for the all-new Bronco.

It’s also worth noting that Ford has more than 100,000 firm orders for the mid-size utility vehicle with Ranger underpinnings, which is why the Ford Motor Company will likely focus on making as many Broncos as possible. Given that every dealer has the Ranger in stock and the mid-size pickup truck sold 24,166 units in the first quarter of the year in the United States, it’s extremely obvious that “likely focus” is an understatement on my part.

For the first model year of the Bronco, the Blue Oval offers no fewer than six trim levels. The First Edition doesn’t count because all of them sold out. $28,500 is the starting price of the Base trim level with the two-door body style, seven-speed manual, and 2.3-liter EcoBoost. The four-door Badlands and Wildtrak with the four-door option retail from $44,590 and $49,475.
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Apples

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PowPow

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Ksjrb03

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What do you think is crossed up? This is completely accurate information. Slow ramp to full capacity in August if everything goes as planned.
 

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ZackDanger

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Absolutely consistent with what we've heard/believed would happen.

From the article:

“I’m hearing that we’ll start at 350 units per shift - both Bronco and Ranger - then ramp up to approximately 600 units per shift by August/September,”
 

AcesandEights

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Dog-pile much.
 

ZackDanger

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Well, Lisa and Jon don't seem to agree...

View attachment 116223

View attachment 116225
That reads to me that they are actually in agreement.... maybe just disagreeing on how they want to describe what is happening/planned.

Pre-Production: 40 Broncos Units a shift.
May 3rd (Job 1): 350 Broncos Units a shift, ramping up...
August 2nd: Full production speed of 600 a shift
 
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Nickp

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This seems accurate. I would expect the first retail customers with early June build dates to start receiving their Broncos at the beginning of July. But with all the commodities and other complications it makes sense it would take time to ramp things up.

All I gotta say is hats off to the logistics guys and gals at Ford. They are dealing with a complete cluster-you-know-what with covid and getting us our Broncos. And hell Ford is taking a HUGE cut from steel prices skyrocketing. It’s pretty clear they are focused on getting as many Broncos out the door as they possibly can.
 

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vrtical

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This just confirms whats been relayed over the last couple weeks. Ramp up is real.
 

Ksjrb03

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That reads to me that they are actually in agreement.... maybe just disagreeing on how they want to describe what is happening/planned.

Pre-Production: 40 Broncos a shift.
May 3rd (Job 1): 350 Broncos a shift, ramping up...
August 2nd: Full production speed of 600 a shift
No, those are vehicles per shift, Bronco/Ranger mix.
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