MAP Rumored to Add a Third Production Shift in Q4

[Carolina Jim]

At my dealership's Bronco preview event today (same LB & Rapid Red that's been Everywhere) one of the dealer's management staff said Ford & the union had just agreed to add a 3rd shift at MAP for the 4th quarter. That'll crank out some Broncos

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[Big Island Bronco ?♂️]

Unfortunately the bottleneck is going to be Webasto producing MIC tops. As of two weeks ago they could only produce up to 40 in a day and that’s only on a good day . Obviously everyone is working hard to ramp production up but finding quality employees remains a huge problem.

 

[Vigor]

Just in time for my MY22

 

[Jae]

Sorry for being ignorant, but I am not following how there can be a commodity shortage that is stopping work but yet workers are swamped. Can someone legit explain?

 

[Newbie]

That'll crank out some Broncos

 

[Lilj4425]

Not sure how this is going to help. The issue is the lack of MIC tops from Webasto. Adding workers won’t help if the Ford plant doesn’t have the tops to install from their supplier.

 

[Ripcurl]

They can crank out lots of non-restrained commodity soft tops for dealer stock

 

[Vigor]

Not sure how this is going to help. The issue is the lack of MIC tops from Webasto. Adding workers won’t help if the Ford plant doesn’t have the tops to install from their supplier.

I guess they're estimating that by q4, the webasto issue will have sorted itself out or at least improved

 

[Desert_6G]

40 MIC a day is ridiculous. No way that can be right. For any mass production vehicles that isn't enough to meet demand. And how can the manufacturer stay in business, cover over head and pay it's employees only making 40 a day. That can't be right.

 

[Tdifonzo]

I fully expect to see a photo of a parking lot full of thousands of topless Broncos waiting on their hardtops in a few months.

 

[EvlNvrDys]

At my dealership's Bronco preview event today (same LB & Rapid Red that's been Everywhere) one of the dealer's management staff said Ford & the union had just agreed to add a 3rd shift at MAP for the 4th quarter. That'll crank out some Broncos

Psssst... we're only in the 2nd quarter now. That doesn't help much for MY21's.... but it'll hook us up for MY22's

 

[Drex]

Thank goodness! I was very concerned that the dealer stock orders they are going to squeeze in between converted reservations for 2022 MY wasn't going to be enough to keep the dealers happy with just two shifts. What a relief!

 

[Rlack75]

Unfortunately the bottleneck is going to be Webasto producing MIC tops. Currently they can only produce up to 40 in a day and that’s only on a good day .

Kind of surprised Ford hasn’t bought Webasto and taken over production of the top production!

 

[Norderwurm]

Can Ford and the UAW agree to send some guys over to Webasto? Just a thought...

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