MESSAGE FOR FORD

[Hippo]

I know Ford reads B6G so I have a question for anyone at Ford reading this.

Why am I seeing Bronco’s getting scheduled for production that were not reserved, before Bronco’s that were reserved?

As a reservation holder, I would like to know?

Constraints cannot be the whole answer because Ford is scheduling constrained orders without a reservation.

Dealer stock vehicle builds cannot be the answer because Fords Director of North American Product Communications - Mike Levine tweeted many times that reservations would be build before any stock units.

Allocations cannot be the whole answer because Mike Levine has tweeted many times that reservation time stamp is the most important factor.

So genuinely, I am left wondering. Why?
What is the reason? Has Ford lied to me? Is Ford greedy? Does Ford care more about dealerships than customers?

Or is there a logical reason? Has Ford done this in my best interest? Is Ford honoring their word?

Yet, without an explanation from you all at Ford…how am I to know the answer?

So once again,

Why am I seeing Bronco’s getting scheduled for production that were not reserved, before Bronco’s that were reserved?

Sponsored

 

[Southern Girl]

The main reason is your inappropriate apostrophe use. Fix that, and your Bronco will be built.

 

[osoblanco]

Has Ford lied to me? Is Ford greedy? Does Ford care more about dealerships than customers?

I think you hit the nail on the head. Hope we're both wrong, but sadly, don't think so.

Try and be patient, others have said that it's worth the wait. All we can do is hope they are right.

 

[Notmattwong]

Ford is actually waiting until the 10,000th thread is made about this same exact topic before they come clean. Judging on past posts that shouldn’t be long.

 

[Jdc]

So genuinely, I am left wondering. Why?
What is the reason? Has Ford lied to me? Is Ford greedy? Does Ford care more about dealerships than customers?

Hanlon's razor.

 

[SpringBreak98]

The pain and frustration you're feeling I felt for two years up until yesterday when I got my build date.
If it helps, when you finally get that scheduled date, it's going to feel like your freaking birthday and all the pain goes away.

Pretty sure I got so fed up I cussed Mike out on Twitter one night

 

[67BroncoG1]

I know Ford reads B6G so I have a question for anyone at Ford reading this.

Why am I seeing Bronco’s getting scheduled for production that were not reserved, before Bronco’s that were reserved?

As a reservation holder, I would like to know?

Constraints cannot be the whole answer because Ford is scheduling constrained orders without a reservation.

Dealer stock vehicle builds cannot be the answer because Fords Director of North American Product Communications - Mike Levine tweeted many times that reservations would be build before any stock units.

Allocations cannot be the whole answer because Mike Levine has tweeted many times that reservation time stamp is the most important factor.

So genuinely, I am left wondering. Why?
What is the reason? Has Ford lied to me? Is Ford greedy? Does Ford care more about dealerships than customers?

Or is there a logical reason? Has Ford done this in my best interest? Is Ford honoring their word?

Yet, without an explanation from you all at Ford…how am I to know the answer?

So once again,

Why am I seeing Bronco’s getting scheduled for production that were not reserved, before Bronco’s that were reserved?

Ford's customer IS the dealership. It is the dealership that pays for not you. As such, they are just trying to keep their customer happy. We are a secondary thought. We are needed to create pull through for their distribution model.

 

[Rednek]

 

[DUSTYcazOREGON]

The pain and frustration you're feeling I felt for two years up until yesterday when I got my build date.
If it helps, when you finally get that scheduled date, it's going to feel like your freaking birthday and all the pain goes away.

Pretty sure I got so fed up I cussed Mike out on Twitter one night

I finally got scheduled yesterday too (reserved 7-16-20) but I feel this guys pain and agree with what he has said. It has been very difficult seeing walk-in orders from 3-4 months ago....and they are out driving their new Broncos while we have sat here.

 

[Bmadda]

Or is there a logical reason? Has Ford done this in my best interest?

They sure think so!

 

[CVOVERIS]

The main reason is your inappropriate apostrophe use. Fix that, and your Bronco will be built.

Savage!!!

 

[BottleShark]

This will get locked.....

 

[Tricky Dick]

Hanlon's razor.

Have they gone woke like Harry's? Not sure if stupidity or malice.

 

[MnLakeBum]

I finally got scheduled yesterday too (reserved 7-16-20) but I feel this guys pain and agree with what he has said. It has been very difficult seeing walk-in orders from 3-4 months ago....and they are out driving their new Broncos while we have sat here.

Many of those walk in orders are guys like me, week one reservation holders, that are still waiting for a VIN and build date. I got impatient in early December and my same dealer recommended I put in an order with fewer constrained items so I did without the MIC top, Sasquatch, and modular bumper. I just took delivery on that soft top even though I really need a MIC top with our long winters. I have two other buddies that did the same thing as I did although they have or will flip their base Bronco when their fully optioned one arrives. I’m keeping both Broncos as my adult daughter is buying the soft top from me when my other one arrives.

I 100% agree that reservations should play a larger role, but we have to live with the reality of the constraints and dealer allocation. I don’t feel bad for adjusting my strategy to improve my chances at getting one sooner. FWIW, I’m age 57 and this is the first new car I’ve purchased for me to drive(my wife has had 4 new cars). After driving for 41 years I didn’t want to wait any longer for a new vehicle.

 

[SpringBreak98]

I finally got scheduled yesterday too (reserved 7-16-20) but I feel this guys pain and agree with what he has said. It has been very difficult seeing walk-in orders from 3-4 months ago....and they are out driving their new Broncos while we have sat here.

I hear ya 100%, but I'm not sure what's more aggravating: walk ins getting their Bronco before us Day 1, Day 2 reservation holders or our friends and people you know seeing these walkins riding around in their Broncos and then asking you why you don't have yours yet?

Sponsored