Mid-Year 2023 Bronco Pricing Increase Effective 3/15/23 (PL 335). Price Protection for orders before 3/15

[5PC24]

Please see highlighted area. This Price protection is NOT in the form of a rebate. It will NOT be added to your Model Year Transition offer that should be in SmartVincent. This price protection will be given (should be) by dealership. Some will discount upfront (should be done this way) others will wait until Ford reimburses them 60-90 days later, and issue you a check. Again, this is not the same as any rebate in SmartVincent.

Making sure I'm reading right: This is an increase of each item by that specified amount? So my WT order with Lux/Sas/Mod Bumper/MIC would now have higher price by $3600 if it weren't for price protection?

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[omi205]

Is any one else’s head hurting or is it just me? If, let me emphasize that if, my Wildtrak gets built, this is going to be interesting when it comes time to pay. Jan 2022 order so how many price increases have there been and hopefully my private offer is there too. Do i take an adult beverage or Tylenol with me to the dealership IF my day comes?

Have you tried looking on dealer lots. Some places are reasonable. Why wait and probably get a mark up when you can get it now and get the same mark up?

 

[HoosierDaddy]

This is crazy. My BD model is now over $6k more sticker price than I paid in 2021

Hmm, (digs up the old paperwork)...
MSRP for my '21 Base was 31,960
current build would be 37,855.

+$5895

 

[HoosierDaddy]

Do i take an adult beverage or Tylenol with me to the dealership

Umm... lube, bring your own. That's how Ford plays.

 

[RELEGATION BATTLE]

I would think the hard top price increase does NOT apply to the 2-dr. for the following reason:

They only gave one price increase, so I’m assuming that it applies to the 4-dr, as at least with the 4-dr., you have the option NOT to get it. Not to mention, why would the price increase be the same for 2 different-sized hard tops?

 

[Fordgirl2003]

Have you tried looking on dealer lots. Some places are reasonable. Why wait and probably get a mark up when you can get it now and get the same mark up?

I have, nothing around here that’s close to my build

 

[330SMG]

I love the people who help cause this buy paying more than the vehicle is worth justify the result of them paying more than it is worth. Paying more than asking price is a fools gambit.

 

[RagnarKon]

PSA—

I've updated the Ultimate Price Protection thread with the latest information. Enjoy your travels down the flow chart.

 

[CC1999]

I have, nothing around here that’s close to my build

I found my spec, by setting up nationwide search alerts on both Auto trader and Cars.com.
You get an email anytime a listing pops up with your search criteria.

You can select year, make, model, trim level, exterior color, interior color, and a group of specialty options. Which I did not go into the specialty options, mainly because I knew about what my spec MSRP was going to be and could tell whatever was sent to my email if the MSRP was too low, that the options I wanted like LUX and SAS was not going to be on it.

Who knows, you may find your spec right away and not have to setup the search alert feature.
But expanding the search to nationwide is your best bet to find what your looking for.

Took a couple months to find the right one that truly was there, for sale and matched my spec.
They originally hit me at 6k over we settled on 2K over. Today with the latest increase I am starting to cover my shipping cost which, I found mine 1200 miles away and shipping was $1200 delivered to my door. Pretty simple process, online paperwork, next day aired some wet signature paperwork. Had my new Bronco in my driveway a week later. I am now with this latest increase covering 500 of my 1200 shipping. The last increase was after mine was built and that 2k covered what I paid over MSRP of mine.

If you happen to find one built before the last couple price increases, you can cover a pretty good premium over that older build date Broncos MSRP.

 

[TangoHunter]

A decked out base squatch now puts you a few grand away from a ranger raptor.

 

[mackoy21]

wow, if i dont get my ordered bronco delivered i dont think i'll ever buy one with these price increases every half year.

 

[Zach@Granger]

Thanks for this, first I'd seen the price increase for the HEs, build and price still not updated for those yet. Hopefully Granger will take this off at delivery but think in the past they didn't want to wait on the check but would be nice to not have to finance anymore than I have to.

@Zach@Granger @Granger Ford What's Grangers' stand on the increase at delivery?

If you want to pay us more you can!

But you have price protection at the signed price when you placed the order.

 

[GLOCK10MM]

I have, nothing around here that’s close to my build

All American Ford in Old Bridge NJ has a bunch on their lot if you're interested. I'm waitingggggg on my Raptor from them
732-591-1111 good luck

 

[AZ_BRONC]

I finally got to test drive a manual Bronco and loved it. Wanted to do a March 27th order for a new base 2 door with a manual. Im fine with the $500 extra but my god if that $1200 surcharge is included automatically on the two door I may just be out. Im sickened at the current price of $35890 and while i am only mildly dissappointed at the $500 price bump, if they tack another $1200 on it though? Ugh.

Slow trigger fingers during inflationary periods don’t end well.

 

[5PC24]

Using B&P tool today, my Badlands would now cost $4000 more than what my sticker was for a Feb build. crazy. I'm sure I wouldn't order it today at that cost.

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