How many Broncos were allocated off the bat to Granger when the orders started? That’s the million dollar question. There HAD to be allocation methodology, which factored in reservations. No way dealers were given guaranteed unlimited reservations. There has to be a number they knew they would get.
This WILL be the next step for Ford. Open up restrictions to transfer to a dealer of your choice. THis will allow buyers who don't want to wait to transfer amongst other dealers and pay a little more. Those who remain with Granger and the like will then accept the fact that they will get a Bronco at a good deal but will have to wait a little longer.
That's a hugely important statement.
I tweeted @mrlevine and let him know I was caught in the Granger promotion pile of doom.
Brother, basically every dealer outsold their allocations. Allocations are let quartly, and reserved units are spread out over those 4 quarters. If a dealer sold 10 Broncos, and his Q1 allocation was 3 then yes, he oversold that quarter, but the other seven will show up in the up coming quarters. I reserved late, and I knew with all of the information my dealer, and Ford was providing I would be lucky to get mine by late summer of '22 because of the number of reservations before me at that dealer (yes, Granger did inform me at every step). And, I was fine with that. And, I knew that I would get mine before any dealer stock units were built. But, now I'm looking at a possible '24 build date, with mega dealers building stock to sell to the average Joe that walks in off the street. Can you see where that would piss a person off that believed Ford would honor their promises?
It's a very soft justification of "it's not illegal, so it's ok. A lawsuit wouldn't help you"
Dealers were given an allocation formula for 2021 prior to a date in March 2021 when the formula tallied up certain aspects about reservations and percents if order conversions. And yes, the dealers knew this.
I stated in another thread that I had learned/heard that same info (not from Ford Customer Service) but another Ford channel early this week, but I had no way to back it up, again Ford and their communication is bat plain crazy. It was specific to res holders who converted by the March 2021 deadline that those WOULD be built in 2022 which cant possibly follow the information on allocation communicated so far.
I don't doubt there were a bunch if assholes who gloated about their deal, but I don't think it's necessarily helpful to anyone to jump on the I-told-you-so bandwagon to rub shit in the faces of the hundreds of people who couldn't get any response from their local crooks and made an order with Granger back when Ford was allocating Broncos by a formula that optimistically would have filled all the Granger orders in 2022, but DEFINITELY would have filled them all by mid-2023. Whereas the new formula could possibly push some orders into 2026.
Should we go back and gloat to all the people who got royally screwed by their dealers and rub it in there faces that they "picked the wrong dealer" rather than say, yes, it sucks that a Ford dealer would pull that kind of shit on you?
Maybe your perception of the Granger buyer as a cocky, bragging asshole is shared by Ford and hence their revised allocation formula cut the amount based on reservations IN HALF specifically to hurt them. Maybe Ford also doesn't realize that those few loud braggarts aren't the only ones who will get hurt.
There is a good chance that a lot of small-town family run franchises will not get enough allocation to fill their orders. But dealers in L.A. and Miami and Chicago will all get enough allocation to fill their orders and get a bunch of lot stock to sell at 5-figure ADM.
Now... add to that how several of us were told this week by Ford Customer Service that Ford will fill ALL the remaining reservations in 2022. But wait, didn't Mr. Levine Tweet information to the contrary?
As a matter of fact, the customer service rep I spoke to on Tuesday went so far as to say that Ford was going to fill the 2022 orders for people with unfilled 2021 orders FIRST before the 2022 orders that were from reservations not converted to orders this year. WOW! That definitely contradicts what Ford has been telling the general public.
I don't need a Bronco or any vehicle right now (we own 9 running cars/trucks and a half dozen motorcycles), I just feel angry for all the people who need to buy a vehicle, and Ford could have sold them a Bronco this year, but then changed the allocation formula and now they have to rethink everything. And I really don't think Ford wants to lose sales to Jeep and Subaru and Land Rover because they couldn't find a way to fill all the 2020 Bronco reservations within TWO or THREE years. Jeep's management will have a field day if that happens.
