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From the Motor Trend article »
The 2021 Ford Bronco Outer Banks is fun—silly, refreshing, and a good time. Perfect? Not by a long shot, but we're confident people who buy the new Bronco will love their purchase. Probably exactly as much as Jeep Wrangler customers have loved their throwback off-roaders for literally decades.
Should Jeep be worried? Keep in mind that since the introduction of the 2019 MotorTrend SUV of the Year-winning JL Wrangler, Jeep has sold more than 200,000 of the modern-day anachronisms every year, and that pace seems likely to continue in 2021. The Bronco, while a pretty good effort from Ford, isn't putting the Wrangler on the trailer. It's great to see Jeep finally has some competition in the body-on-frame space, but that's exactly what the Bronco is: a worthy competitor. A rival. A foe to wage combat against for years to come. We'll have to wait to conduct a full-on proper comparison test to declare a victor, but competition will make both the Ford Bronco and the Jeep Wrangler better. We're already seeing this happen vis-à-vis Jeep responding to Sasquatch. For now, despite some flaws, the Outer Banks edition of the Ford Bronco is more fun than the comparable Jeep model. And really, isn't having fun what SUVs like this are mostly all about?
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