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MSRP Hike

mike8675309

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The sticker always has the vehicle's current price at the time it is built. It won't reflect any discounts or price protection owed to you.
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Hopeful_guy

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The sticker always has the vehicle's current price at the time it is built. It won't reflect any discounts or price protection owed to you.
See attached, trying to make this make sense to me before I pass on this. Rebate is included, is there any other form of protection I should be getting?

SNIP DORA.PNG


SNIP PRICING.PNG


SNIP STICKER.PNG
 

Mmunoz7470

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Yeah so I’m not a smart guy and need it explained like I’m 5. Really, the dealer should sell it to me for the price in the DORA AND take the $2500 off for the price protection ($63.5K - $2.5K)? They’re saying the new MSRP ($67.5K) is what the PP applies to to make me whole for the DORA price ($63K), which doesn’t make sense lol
You really should read the link posted above by RagnarKon. You are entitled to more than what they are telling you. It seems they are only giving you the MY 23 private offer. You should get price protection for all the price hikes since you ordered. Again, read the link posted.
 
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Hopeful_guy

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You really should read the link posted above by RagnarKon. You are entitled to more than what they are telling you. It seems they are only giving you the MY 23 private offer. You should get price protection for all the price hikes since you ordered. Again, read the link posted.
Thank you for your response. I'm really not smart and feel like I'm getting lost in the acronyms and timelines lol
 

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The MSRP on the DORA from 7 months ago was 63.4K. The MSRP on the sticker is 67.8K. And they want the MSRP price. Excluding all fees and taxes, that is a 4.4K increase in price. Minus the price protection, that’s a 2K increase.
The difference between the current $67.8k and the $63.4k is covered by Ford with money back to the dealer which is supposed to go to you. Your certificate or rebate as you call it is comes off the $63.4k number. If they do not do it this way, they will pocket the extra $4,400 because 100% Ford gives them this money to cover increases in MY'23. The rebate as you call it is from Ford to cover from the initial order up until the MY'23 reorder. So you get both, not one or the other.

READ THE LINK PROVIDED ABOVE!
 

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Hopeful_guy

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The difference between the current $67.8k and the $63.4k is covered by Ford with money back to the dealer which is supposed to go to you. Your certificate or rebate as you call it is comes off the $63.4k number. If they do not do it this way, they will pocket the extra $4,400 because 100% Ford gives them this money to cover increases in MY'23. The rebate as you call it is from Ford to cover from the initial order up until the MY'23 reorder. So you get both, not one or the other.

READ THE LINK PROVIDED ABOVE!
Thank you for your response!
 

mike8675309

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You should be paying the $63,760 amount.

In other words, Ford will give you or the dealer $4200 to buy down the MSRP of the delivered vehicle. You would get an additional discount if you were an original reservation holder.
But the $4200 is pure price protection which is made up of a couple of different programs that Ford created for the Bronco.

Now price projection and some of the programs do not take effect until you take delivery. Some dealers won't give you the discounts when you purchase and instead will provide you with the check that comes from Ford. Other dealers will have you sign an assignment form assigning the check from FORD to them, and then they will give you the discounts upfront. It's up to the dealer to do whatever they want.


See attached, trying to make this make sense to me before I pass on this. Rebate is included, is there any other form of protection I should be getting?
 

BigHoof

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Thank you for your response!
There are actual Ford documents on here that state about the mid year increases. Look them up and take to the dealer with you to show that you know what games they are playing.
 

mike8675309

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they will pocket the extra $4,400 because 100% Ford gives them this money to cover increases in MY'23.
They only way they could pocket it is if they trick you into signing an assignment document that would allow them to take possession of the check. The check will come to them but will have the name of the person who ordered the vehicle on it. They can't take those funds without some form of fraud unless you gave them permission.
 

AZ_Liberty

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Yeah so I’m not a smart guy and need it explained like I’m 5.
Retail Price Protection = Price difference between your DORA, and the Sticker. So if the price goes up between when you order and are built (within the same model year) you pay the price agreed to when you ordered. This is a Ford Policy for ANY Ford Product (Ford or Lincoln)

Private Offer (Model Year Price Protection) is a special offer from Ford Motor Company to select customers who ordered a bronco for MY21 or MY22 that did not get built. This is a special offer for Bronco and Maverick buyers due to Ford overselling vs capacity.
 

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BigHoof

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They only way they could pocket it is if they trick you into signing an assignment document that would allow them to take possession of the check. The check will come to them but will have the name of the person who ordered the vehicle on it. They can't take those funds without some form of fraud unless you gave them permission.
There is no check so to speak that has the purchasers name on it from Ford. It is a refund on the invoice price direct to the dealer. They then they cut the purchaser a check unless you got the money up front as did I and most others.
 
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Hopeful_guy

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Long conversation short, dealer says the price is the sticker and the $2395 is the only price protection I get and they won’t honor the DORA MSRP(sticker MSRP is the new price and I’m getting the $2395 as a MY23 price hike coverage). Hopefully someone can understand how confusing all of this is and I just want to pay what’s fair after waiting 2 years for this vehicle.
 

gators0204

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Long conversation short, dealer says the price is the sticker and the $2395 is the only price protection I get and they won’t honor the DORA MSRP(sticker MSRP is the new price and I’m getting the $2395 as a MY23 price hike coverage). Hopefully someone can understand how confusing all of this is and I just want to pay what’s fair after waiting 2 years for this vehicle.
Who is the dealer? Chapman? They didn't honor dora with me either. My base price was actually higher than the window sticker.
 

AZ_Liberty

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Hopefully someone can understand how confusing all of this is and I just want to pay what’s fair after waiting 2 years for this vehicle.
It's not confusing at all. You ordered a vehicle. You got a print-out of the price. Ford will invoice the dealer based on the price when you ordered. Price is locked in based on when you ordered like most any other product.

Dealer is trying to pad his pockets by raising your price when his price didn't go up.

Dealer is either 1) incredibly stupid for not knowing how this works, or 2) a complete slimeball.

Ford has guaranteed customer order prices against mid year price increases for half a century, it's not new. So... I'm going with door number 2.
 
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Hopeful_guy

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Ford has guaranteed customer order prices against mid year price increases for half a century
Is there anywhere in writing that I can reference? Dealers comments were quite different.
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