My dealer just called to chew me out.

bronchalen84

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All these dealers acting like their customers should pay premium and like it. Each reservation is just dollar signs to them and they're angry you took that away from them. Let them know the power is in your hands and not theirs.
I don’t understand why dealers feel like they ‘deserve’ a high commission on MSRP. They aren’t ‘selling’ anything with the Bronco. These are orders made by ‘reservation’ BEFORE even dealing with the dealer. Aren’t salespeople supposed to earn a sale through selling? All the dealer is doing is fulfilling a standing order. Times have changed!





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NotoriousBDP

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@NayNay is great. While I am on the opposite side of the country from you and them and going with the CO group buy, IMO she has been one of the brightest lights among dealerships making their presences felt here.
Thanks, @elmystico . I'm 42 pages deep in the, so far, 66 page-long Maryland Volume Buyers Group thread and, what I've read so far is quite intriguing. And, from all I've read in those posts, @NayNay has always come across as helpful and transparent.
 
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Orf

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I don’t understand why dealers feel like they ‘deserve’ a high commission on MSRP. They aren’t ‘selling’ anything with the Bronco. These are orders made by ‘reservation’ BEFORE even dealing with the dealer. Aren’t salespeople supposed to earn a sale through selling? All the dealer is doing is fulfilling a standing order. Times have changed!
Not only that, the dealership is out nothing with a converted reservation. They don’t do any work to convince the buyer to buy. They don’t lay out any money to get the vehicle in. The vehicle does not come out of their allotment. They will get paid at the time of sale, and have 30 days, at a minimum, to pay Ford the invoice minus holdback.

In actuality, the dealer is the only one to lose if a buyer switches dealerships. It isn’t like they can sell that vehicle to someone else. This isn’t a zero-sum game like it usually is for a dealer.
 

Darforce

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My local dealer that was assigned my sale has been holding firm on MSRP. Its their choice, I understand but as more options became available I reached out to try and strike a deal before I pulled the reservation. I genuinely wanted to support my local privately owned dealership. I see it like this, all of the people that work there are supporting my business everyday so I wanted to reciprocate. I wanted to lock in my plan and gave it one last try. 2 days went by with not so much as a "I'll get back to you". So I shot them a short email saying I took that non-response as my answer and sorry we could not work something out. Now I get a call back and the guy sets off on a rant with about how MSRP is it and this is a new model and I can't just go to a dealer and buy one of these and all of the offers by dealers nationwide are lies. The tone he took was shocking really. He talked at me for 5 minutes or so and never once asked a single question or allowed me to speak. Wow. In my business I don't speak to customers like that. Do these dealers realize that we don't have to buy from them? Makes me wonder about all of the customers getting screwed that don't know any better.
Jeez. If you are going to spend 50k on a vehicle at least do it with someone that shows you respect. It’s Ford. There are Dealers all over the place. Pick someone that makes you at least feel valued.
 

Deuce

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Interesting thread here. I’ve been going back and forth on switching my dealership too. I went to my dealer last week (two of their locations) and asked about the Bronco. What surprised me is no one seemed to know about or be interested in it. I asked a salesperson what they were going to do about pricing, and he said MSRP. Then he got the manager, who seemed annoyed to talk to me. I asked Him about pricing and mentioned some deals I had seen here and got the “they’ll screw you on your trade in or something else to make up the difference.” He did tell me how many reservations they currently hold, and it’s not insignificant. I went to another location and the sales guy there didn’t know much either, but at least he was polite and took my info and said he’d get back to me. I was kind of surprised to find that a dealership that will have literally millions of dollars of inventory got through their lots didn’t seem to have any clue. I was also told that it’s a deal between me and Ford, like the dealership is getting nothing out of it. left a bad taste in my mouth at this point.
 

bronchalen84

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Not only that, the dealership is out nothing with a converted reservation. They don’t do any work to convince the buyer to buy. They don’t lay out any money to get the vehicle in. The vehicle does not come out of their allotment. They will get paid at the time of sale, and have 30 days, at a minimum, to pay Ford the invoice minus holdback.

In actuality, the dealer is the only one to lose if a buyer switches dealerships. It isn’t like they can sell that vehicle to someone else. This isn’t a zero-sum game like it usually is for a dealer.
If I was the CEO of Ford, I would’ve kept this launch very simple. Tell dealers we’ll pay you a flat fee per Bronco sold at your dealership to cover the time to finalize the order and answer any customer questions about vehicle. Give reservation holders X plan. Win for reservation holders, win for dealer, win for Ford. Ford is making this much too complicated and upsetting reservation holders
 

jdogi

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If I was the CEO of Ford, I would’ve kept this launch very simple. Tell dealers we’ll pay you a flat fee per Bronco sold at your dealership to cover the time to finalize the order and answer any customer questions about vehicle. Give reservation holders X plan. Win for reservation holders, win for dealer, win for Ford. Ford is making this much too complicated and upsetting reservation holders
But this is totally against the dealership business model. Generally speaking, they make more money the more they can screw you over. It's what they do. But yes, Ford needs to figure out the future and can't just keep kicking the can down the road.
 

NayNay

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@NayNay is great. While I am on the opposite side of the country from you and them and going with the CO group buy, IMO she has been one of the brightest lights among dealerships making their presences felt here.
You all make me feel like I have real friends in my life!! Thanks for all the positive things!!
 

Vigor

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Interesting thread here. I’ve been going back and forth on switching my dealership too. I went to my dealer last week (two of their locations) and asked about the Bronco. What surprised me is no one seemed to know about or be interested in it. I asked a salesperson what they were going to do about pricing, and he said MSRP. Then he got the manager, who seemed annoyed to talk to me. I asked Him about pricing and mentioned some deals I had seen here and got the “they’ll screw you on your trade in or something else to make up the difference.” He did tell me how many reservations they currently hold, and it’s not insignificant. I went to another location and the sales guy there didn’t know much either, but at least he was polite and took my info and said he’d get back to me. I was kind of surprised to find that a dealership that will have literally millions of dollars of inventory got through their lots didn’t seem to have any clue. I was also told that it’s a deal between me and Ford, like the dealership is getting nothing out of it. left a bad taste in my mouth at this point.
I Too visited my dealership and left with a bad taste in my mouth. I'm accepting of it being MSRP because right now all this research im doing to find below msrp, is as much stress as finagling with my local dealer on a below msrp price.

Msrp is fine. Its what I saved for, prepped for, and mentally accepted. So I'm not going to stress the process come January
 

NayNay

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Thanks, @elmystico . I'm 42 pages deep in the, so far, 66 page-long thread called Maryland Volume Buyers Group thread and, what I've read so far is quite intriguing. And, from all I've read in those posts, @NayNay has always come across as helpful and transparent.
I'm trying to help everyone I can regardless of where they're buying. When people are educated on the process they make better choices for themselves and in turn actually return and buy more often because they didn't get screwed.
 

NPBronco91

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My local dealer that was assigned my sale has been holding firm on MSRP. Its their choice, I understand but as more options became available I reached out to try and strike a deal before I pulled the reservation. I genuinely wanted to support my local privately owned dealership. I see it like this, all of the people that work there are supporting my business everyday so I wanted to reciprocate. I wanted to lock in my plan and gave it one last try. 2 days went by with not so much as a "I'll get back to you". So I shot them a short email saying I took that non-response as my answer and sorry we could not work something out. Now I get a call back and the guy sets off on a rant with about how MSRP is it and this is a new model and I can't just go to a dealer and buy one of these and all of the offers by dealers nationwide are lies. The tone he took was shocking really. He talked at me for 5 minutes or so and never once asked a single question or allowed me to speak. Wow. In my business I don't speak to customers like that. Do these dealers realize that we don't have to buy from them? Makes me wonder about all of the customers getting screwed that don't know any better.
*Stephen’s and Granger after reading this post*

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