I don’t understand why dealers feel like they ‘deserve’ a high commission on MSRP. They aren’t ‘selling’ anything with the Bronco. These are orders made by ‘reservation’ BEFORE even dealing with the dealer. Aren’t salespeople supposed to earn a sale through selling? All the dealer is doing is fulfilling a standing order. Times have changed!All these dealers acting like their customers should pay premium and like it. Each reservation is just dollar signs to them and they're angry you took that away from them. Let them know the power is in your hands and not theirs.