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Scabieathrax

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i think if Ford went ahead and listed out the changes for the MY22 it might sway more people over to it and help alleviate some of the MY21 demand and more people would get what they want rather than having to compromise to maybe get the Bronco they want.
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THEMANatwar

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Mike back at it with the vague tweets. Do you not remember "September?"
 

gentlemanbronco

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The weekend...... 4 months from now.... lol
fingers crossed he's actually accurate for once
 

Philly

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I wouldn’t count on the release of information before the weekend. He might just be finding out what he can tell us, if anything, before the weekend.

I could still get bumped to 2022 based off of the options I’ve chosen and would love if they put Grabber Blue on the Bronco. Even if it’s only on the new Heritage Edition.
 

jaruss01

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One thing is for sure - They are 100% motivated to lure people over to a 2022. They cant control their supply chains. It's the only way, at this point, to lessen the blow on their coveted 2021 roll out.

# Filled Orders / # Orders = % Success rate

Lower denominator for 2021 orders = More successful roll out.

In eyes of shareholders, theres little they could do to increase revenue if theres only so many 2021s they could build. So might as well improve the optics by showing a larger % of fulfilled orders, and preserve some credibility.
 

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jaruss01

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Option A: Convert 25% of 2021 orders, and show they cant deliver during COVID and tarnish future sales projections coming out of COVID across the brand. What if you extrapolate their conversion rate for company revenue coming out of COVID? = Really poor projections.

Option B: Convert 50% of lesser 2021 orders, and show a big pipeline for 2022 = Significantly better revenue projection.

...option B
 

Bronco21fan

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This info would of been handy before I placed my order last night but chances are most of us getting pushed to 22 so it don’t matter if I get pushed to 22 and I see something better I like than cactus gray I will switch color
 

Ripcurl

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Yeah, let's get the new colors but also which colors, if any, are going away
 

beachman101

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thats pretty good except for the fact i have an appointment friday :(
 

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King Dusty

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Very Curious as to heritage edition, etc. And..filson?
 

ZackDanger

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Mike, you gotta stop beating around the bush. If you know there's going to be followup questions, why waste everyone's time being vague?

It's like when someone starts with "Now don't get mad, but...." and begins worldbuilding. Just friggen tell me you dinged my car mowing the lawn. I don't need five minutes of preamble.
I can't say I blame the guy... every time he says something definitive, Ford pulls the rug out from under him and he gets attacked on Twitter.

I'd be vague AF if I were him and I didn't have any actual announcement to make.

;)
 
 


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