Negotiation tips to get bronco lower than MSRP

kkurni

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My build date is on 9/20

Is there any negotation tips to get bronco at invoice price instead of MSRP?

My dealer accidently showed the invoice price which is 2-3k lower.
But they are insisted to go with MSRP?

Can I play the card of cancelling the order or showing granger ford deal?


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604Bronco

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Lol try to play chicken... watch what happens.

They’ll sell it no problem, with markup, if you walk away. Did you not confirm pricing (in writing) when you ordered?
 

bytheway

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You’d be lucky if they don’t try to charge additional markup. If you wanted a discount you lost your leverage when you placed the order. It’s their’s now until you buy it at whatever price they charge unless you have something in writing.
 

Tripper

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You can't use canceling. It's getting built and if you cancel the dealership will just sell it anyway and likely with an ADM attached. If they're holding on to MSRP, try to squeeze more from them on a trade-in price(if you have one). You could also try and talk them into a free extended warranty or any other service/maintenance freebies.
 

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Southern Girl

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Didn't you agree on a price already? Also, invoice pricing isn't a secret. Good luck. If your dealer isn't too bad, he won't try any shenanigans at delivery.
 

joeramirez

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With all that’s happened, getting MSRP is almost like getting invoice. The only way to get invoice is if you would have done it before your ordered and from a dealer like Granger that actually offered it. It’s too late now. I wish I would have ordered two!
 

Tripper

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goatman

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Ditto what has been said. You have NO leverage whatsoever. A couple dealers doing invoice pricing on Broncos is good for the folks willing to travel to that dealership, but I imagine those dealerships are already regretting that they threw that out there when they did. No point or benefit to the dealership at all. Every dealership will easily sell every Bronco they get at MSRP or above. The invoice pricing will get people from out of the area so the dealership won't even get the service and repairs. From a dealership standpoint it is a pointless strategy. Good for the folks who are buying from them to save a couple grand.
 

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annieVonBebop

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I'm happy to only be stuck paying a $600 dealer fee on top of MSRP, with a guarantee I'll only pay MSRP 👀👀
 

airishfan

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my dealer said they having a 4 door coming in that the person who ordered it is walking away and they well add 10k over msrp on it so walk away your dealer well like that
 

Razorbak86

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My build date is on 9/20

Is there any negotation tips to get bronco at invoice price instead of MSRP?

My dealer accidently showed the invoice price which is 2-3k lower.
But they are insisted to go with MSRP?

Can I play the card of cancelling the order or showing granger ford deal?
Pro-tip: At exactly 10:04 PM, when lightning strikes the clock tower, channeling 1.21 gigawatts of power into the DeLorean’s flux capacitor, go back in time to the day of your order, and negotiate the price for your Bronco.
 

Headsong

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Pro-tip: At exactly 10:04 PM, when lightning strikes the clock tower, channeling 1.21 gigawatts of power into the DeLorean’s flux capacitor, go back in time to the day of your order, and negotiate the price for your Bronco.
Yeah, this. You're so late now....just be happy you MIGHT get a Bronco.
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