So states know that doc fees are nothing more than dealer profit, since they're not a state fee. Not a tax, not a tag fee, not a title fee...etc. That said, if a customer wants to negotiate the doc fee(which is fine btw), then the dealer needs to take it out of the sales price and show the same fee on the paperwork to everyone. Because we're such a big dealership, we have open communication with our Office of Consumer affairs and legal counsel for NADA. They will tell you with certainty not to charge different people different doc fees. Customers can claim discrimination very easily for that since it's labeled a fee and a class action suit would be very easy to do.That's one line I disagree with. Doc fees are supposed to be what the dealer charges the customer to push the paper work.. Some states (or maybe most) limit the amount a dealer can charge... but they don't set a price saying it must be this. So with that said....
Charging a lower doc fee... sure they can if they see fit. Why? Because if I go into a dealer and get a certain deal because I haggled, then @Bronc-OH comes in for the same exact vehicle, dealer feels he's a bit of a pain in the ass, so sticks it to him. How is it wrong if I get a lower doc fee? based on what I said above about what doc fees are?
And yet you wonder why we hate dealerships.
Hopefully that makes sense how to negotiate it. It's in the price.
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