I also have a fairly early reservation for a Rivian R1S that I was keeping in my back pocket in case Ford effs up the Bronco launch. Rivian recently announced that their prices will be lower than originally stated, and it looks like the $7,500 federal tax incentive will still be around next year.
A loaded Bronco and a modestly-equipped R1S may actually end up being about the same price, once you factor in the tax incentive and the fact that Broncos will be MSRP-only for the foreseeable future (yeah, I know Granger et al, but I'm very skeptical that these dealers are going to get an outsized allocation for all these reservations). There are huge pros/cons to each, but on the surface I like the idea of buying an SUV from the hungry company funded by billionaire investors instead of the dinosaur that has a huge pension liability around their necks and makes shortsighted decisions (like this no X-plan on Bronco) just to prop up their stock price for a couple quarters.
The only thing keeping the Bronco in contention right now are 1)manual transmission and 2)Ford's huge dealer network (i.e. convenient service). But do I want to be the sucker that was an early adopter for electric SUVs, or be the sucker that paid MSRP for a mass-market SUV that will surely be loaded with discounts/incentives in a couple years? Sucker either way, unfortunately.
A loaded Bronco and a modestly-equipped R1S may actually end up being about the same price, once you factor in the tax incentive and the fact that Broncos will be MSRP-only for the foreseeable future (yeah, I know Granger et al, but I'm very skeptical that these dealers are going to get an outsized allocation for all these reservations). There are huge pros/cons to each, but on the surface I like the idea of buying an SUV from the hungry company funded by billionaire investors instead of the dinosaur that has a huge pension liability around their necks and makes shortsighted decisions (like this no X-plan on Bronco) just to prop up their stock price for a couple quarters.
The only thing keeping the Bronco in contention right now are 1)manual transmission and 2)Ford's huge dealer network (i.e. convenient service). But do I want to be the sucker that was an early adopter for electric SUVs, or be the sucker that paid MSRP for a mass-market SUV that will surely be loaded with discounts/incentives in a couple years? Sucker either way, unfortunately.
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