OBX 2.7 Ripoff

[HorizonHunter]

Am I interpreting this wrong? If this has been posted, sorry. I searched briefly and couldn't find anything on it.

OBX comes standard with the 10 speed. Add 2.7 and it adds the full $1895 to your build.

Price a BD with the 10 speed and it adds $1595, but when you add the 2.7 it only adds the $300 difference.

Yes it technically totals out to the same, but if the 10 is "standard", I would think the change in engine cost should be the same across trims. That "standard" auto should be built in to the trim price.

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[Used2jeep]

OBX is not available with the 7spd so it isn't starting at the same spot?

 

[HorizonHunter]

OBX is not available with the 7spd so it isn't starting at the same spot?

That's my point I guess. I can add 2.7 to OBX for 1895, or add it to BD for 300, assuming auto on both.

Either OBX is overpriced for engine, or BD (and other trims) are undercharging for auto.

 

[Montana Bronco]

Your math is wrong.

Using your math the BD owner is paying for two transmissions.

 

[AaronTV]

Am I interpreting this wrong? If this has been posted, sorry. I searched briefly and couldn't find anything on it.

OBX comes standard with the 10 speed. Add 2.7 and it adds the full $1895 to your build.

Price a BD with the 10 speed and it adds $1595, but when you add the 2.7 it only adds the $300 difference.

Yes it technically totals out to the same, but if the 10 is "standard", I would think the change in engine cost should be the same across trims. That "standard" auto should be built in to the trim price.

Agreed. It doesn't make sense. It's one of the items in B&P that needs clarification. It's the same on the Badlands. Adding the auto is $1595, adding the 2.7 from there only adds another $300. On Outer Banks, adding the 2.7 is $1895. One way or another, there's gotta be an error in there.

 

[Incognito]

I'm sure that Ford has made a mistake on this one and they are pleased you have brought it to their attention so that they may correct it in the upcoming B&P updates. $1895 is extremely cheap to install an upgraded transmission and engine by any manufacturers standards.

So, with that said I am sure it will go like this. If your trim level comes standard with an auto transmission the 2.7 will cost an additional $1895. If your trim level comes with a manual you will pay $1895 for the 2.7 and an additional $1595 to upgrade the transmission. So for the Big Bend it will cost $1895 for the 2.7 plus an additional $1595 for the required transmission upgrade. The $300 was a mistake on the current B&P platform.

Ford thanks you for your due diligence and bringing this to their attention!

No.

The 2.7L is a $300 upgrade on the F150.
And the Canadian Bronco B&P correctly lists the 2.7L as a separate item from the 10A for $290CND

 

[1979]

I thought everyone kind of assumed that the “free” transmission upgrade on the 2.7L was a bug in B&P.

 

[Incognito]

Here is window sticker showing the $1195 upcharge for the 2.7 on the F-150.

https://www.windowsticker.forddirect.com/windowsticker.pdf?token=ySDsJbYWjQFHKxJ8H4YNHfpNpSRJxodAVoV373Zczl3qvzG3AnemE7WjpPmREv+QfVwE+yo4cBmMRp1R2GUMe261Y/u9uno0CrV+QnU5agGYJPZN8T2Y1pxngSPQ+Toif06Qvhk6vxEbLEdHuakOmKmQnTH+srTb+RXB0tZ8jjU=

That $1195 includes upgrading from the 8 speed auto to the 10A.

 

[Bronck]

Guess we’ll find out Dec 7

 

[Ksjrb03]

OBX is the true price, error is in the other trims.

 

[HorizonHunter]

OBX is the true price, error is in the other trims.

Not saying you're wrong at all, but that's a huge price error for them to leave in for nearly a month on the majority of trims. Means lots of people are gonna have their anticipated price shift quite a bit.

 

[scotts418]

Not saying you're wrong at all, but that's a huge price error for them to leave in for nearly a month on the majority of trims. Means lots of people are gonna have their anticipated price shift quite a bit.

People are going to lose their mind if they “fix” it in the next couple weeks. I’ve been anticipating that it was wrong to keep my frustration levels low, but it will still be a bummer if true. If it’s not wrong, then badlands or black diamond are such a better bargain over the similarly equipped outer banks or wildtrak models.

 

[Gamecock]

Not saying you're wrong at all, but that's a huge price error for them to leave in for nearly a month on the majority of trims. Means lots of people are gonna have their anticipated price shift quite a bit.

Yeah, that guy is just pulling it out of his butt. The pricing is consistent with other vehicles and the cost to upgrade. No chance in hell Ford left that up for a month if it was an error....to the most common upgrade. Additionally, to add $1595+$1895 would be way, way out of whack compared to every other Ford.

 

[jaruss01]

I've raised this myself. And actually switched from an OBX to BL. This was another example of how the pricing seemed overstated for the OBX. B&P isnt a level playing field at the moment. Dont forget, the survey had the 2.7L upgrade as being less on the OBX compared to the other trims. B&P used one cost across all trims. If everything was fair, then either the base cost of the OBX, or the cost to upgrade to 2.7L on the OBX, needs to come down...or the 2.7L upgrade for the other trims needs to come up...let's see how Ford handles. A month has passed, so they may leave it as-is, even if it doesnt make sense. Dont forget, Ford set the upgrade costs based on survey pricing, after the fact. The base trim prices were already determined (and had an auto baked into the OBX). So the end results favors non-OBX guys

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