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Updated 7/30: On a Q2 earnings call today, Ford has officially announced that 150k reservations have been received so far. We're glad to see an official number from Ford and 150k for just over 2 weeks of ordering is very impressive, particularly during these unusual times. We've reached out to source to see why estimate was higher than official tally.

If you're one of lucky reservation holders and haven't yet done so, remember to add yourself to our reservation tracking list @ Bronco Reservations Tracking List & Stats [Enter Yours!]


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rkj__

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That's a lot of interested potential buyers, and a big wad of cash for ford to hold onto.
 

codydb19

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Yeah I think that’s what @Bronco Dealer was alluding to in another thread. That there isn’t gonna be any dealer stock on lots for a loooong time. Even if only half of those get converted to orders that’s crazy.
 

BroncoHooves

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rkj__

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How many of those are people
Initially humorous, but perhaps a relevant question. Broncos are not quite like concert tickets, but any time demand exceeds supply, there are people trying to take advantage any way they can.
 

ArcticRaptor

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If all are considered 2021, then just 3% of them are First Editions. That's not too bad of a number and makes me feel a little better about the 7,000 units versus 3,500. At this point it almost seems like Ford should call the FE's 2021 and everything else would be a 2022. That could help it's uniqueness.
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