Official 2021 Bronco INVOICE Price / MSRP Price List [Jan 19]

[North7]

What does "w/holdback" when trying to get to the "real invoice"? I know it is some type of profit but is the "real" invoice less than this number?

Correct, holdback is hidden profit the dealers get if the hit certain Ford performance goals.

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[L8apex]

What does "w/holdback" when trying to get to the "real invoice"? I know it is some type of profit but is the "real" invoice less than this number?

The holdback is basically the bare minimum they need to make on the sale for them to keep the lights on. So sure, the "real" invoice is less, but unless they're operating at a loss it's unlikely you'll ever see it.

 

[amccue90]

Thats Bronco 66 I think

Wow.

I just wanted it so bad that I read it that way.

 

[Outbound Exploration]

@North7 always coming in clutch!

Thank you!???

 

[CDN Jen]

Has anyone seen any real world A/Z plan pricing for their build? I know we can estimate it based on the invoice + holdback prices, but I’m curious what people have seen so far.

 

[JohnMcClane]

As usual, thanks for sharing @North7

 

[vrtical]

What does "w/holdback" when trying to get to the "real invoice"? I know it is some type of profit but is the "real" invoice less than this number?

yes breaking it down line item wise prolly only a couple bucks here and there. just a guess but usually its a couple hundred bucks on a car, its not thousands.

 

[Used2jeep]

OK. Thanks for the verification. Specifically I'm trying to figure out the INV that Granger will be using. B&P seems to actually be $1212 less than the paperwork.

 

[Lakelife36]

Here is the latest Official Bronco Price List with MSRP & Dealer Invoice. This will help forum members to understand where dealers are on pricing and to help with your negotiations.

[Price List - PDF File Download]

Use in conjunction with: 2021 Bronco Order Guide

Can your source for this also find the Canadian version? Hint if they're having trouble: it will have more 'u's and larger numbers.

 

[lobbs611]

For giggles I compared that to the guesstimate given to us earlier (MSRP x 96.5% and options x 94%). The real invoice came out to $53113 on my Badlands build. The guesstimate was $53113.45. So the estimated invoice came in at 0.00085% higher. I tell ya they'll try and squeeze ya for every dime and nickel or 4 dimes and a nickel in my case...

 

[Norsman]

I'm new to this, can someone explain the "dealer invoice with holdback" vs "suggested retail"?

 

[cpmartin1999]

Correct me if I'm wrong but looks like you'll be able to order pretty much any option with any trim? Specifically the signature headlights and 33 MTs on the BD?

Someone pinch me.

same question! lights on BD???

 

[Vigor]

What does "w/holdback" when trying to get to the "real invoice"? I know it is some type of profit but is the "real" invoice less than this number?

I think higher

 

[618TRVLWILD]

Exactly what my order was based off of this is the first thing I got! Then when I approved everything was on it was correct.. We did the contract added the taxes and plate fee! I signed it! Wham bam done ma'am!!

 

[rtsherry73]

Frankly, it is shocking how small the mark-up is. I think Ford understands there is a limit to what retail customers will pay (i.e, Jeep, Defender, 4Runner, etc) but they have no problem sticking it to the Dealer with a super-slim profit. But Dealers, remember what Lucy said: We're gonna make it up with volume.

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