Official 2021 Bronco INVOICE Price / MSRP Price List [Jan 19]

[XirallicBolts]

So now I get to walk into the dealership with my B&P printout, next to "MSRP" will be my handwritten "Invoice: $5x,xxx".

I like it.

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[Toccoa]

Why is BB listed with several prices (I assume packages), but then the Mid package is listed below with its own price? I don’t get it.

 

[JTBros]

I was trying to figure out why it seemed like the discount I just calculated was much more than that which was predicted by Granger with the $2k off invoice. On the b&p it says base msrp for the badlands is $47380 after I did my build, but here it says $44k. Can anyone give an explanation for this?

 

[Dirty Bronco]

@North7 is a man of the people.

 

[redflipppper`]

OK. Thanks for the verification. Specifically I'm trying to figure out the INV that Granger will be using. B&P seems to actually be $1212 less than the paperwork.

Remember B&P is to be updated on or around march 8th. Sure that issue will be corrected and it will match the invoice PDF.

 

[BlueOvalBandit]

I was trying to figure out why it seemed like the discount I just calculated was much more than that which was predicted by Granger with the $2k off invoice. On the b&p it says base msrp for the badlands is $47380 after I did my build, but here it says $44k. Can anyone give an explanation for this?

B&P currently is adding packages to the base price. So if you added mid, high, or lux it shows it as adding to the base vs the options.

 

[Norville]

Thanks for the update. I honestly was thinking the baseline vehicle price was closer to 6%. Clearly that was something I made up / wishful thinking (maybe I confused it with the accessories). Interesting to see the Base only 1.5% vs. 3.5% for the FE (not unexpected though).

 

[mrxg78]

Is this a complete list?

I can’t seem to find (for example) rock rails.

 

[NotAnonymous]

Here is the latest Official Bronco Price List with MSRP & Dealer Invoice. This will help forum members to understand where dealers are on pricing and to help with your negotiations.

[Price List - PDF File Download]

Use in conjunction with: 2021 Bronco Order Guide

Thx @North7 !!

 

[wvmtneer]

The holdback is basically the bare minimum they need to make on the sale for them to keep the lights on. So sure, the "real" invoice is less, but unless they're operating at a loss it's unlikely you'll ever see it.

Do you think the dealers selling $1000 under invoice is a loss? If so, do they get incentives for selling so many broncos at a loss?

 

[Used2jeep]

Remember B&P is to be updated on or around march 8th. Sure that issue will be corrected and it will match the invoice PDF.

True that. I've been using someone's Google spreadsheet (has 4 quadrants). Hopefully whomever made that would be willing to accurately update that for the MY22 updated numbers.

 

[Kos]

Do you think the dealers selling $1000 under invoice is a loss? If so, do they get incentives for selling so many broncos at a loss?

I got my dealer to match that and in doing so he specifically stated there are sufficient dealer hold backs and incentives to still make a profit.

 

[Used2jeep]

Do you think the dealers selling $1000 under invoice is a loss? If so, do they get incentives for selling so many broncos at a loss?

No. Can't be. There is other mystery money in there somewhere. Which is fine, just give me a fair --> good deal.

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