Am I the only one bothered by the "Eastern Standard Time"? We're still in Daylight Saving Time. 12 AM EST is 1 AM EDT. Sorry, OCD getting the best of me.
I feel good about the systems tonight. I think it will all go well.
1) Hopefully Ford learned something last time
2) This does not have the fan fair of the debut, so casual shoppers will most likely not be crushing the site at midnight.
3) It is time for Ford to turn intent into purchases at their network of dealerships. The next step to monetize intent is to get spec builds in the hands of a sales rep.
I will be checking at midnight Eastern but I think it's actually going to go live at 01:01 AM Eastern. There will also likely be a waiting room to handle the load and keep the site up. I really don't think the site will crash but you may have to wait awhile before you can actually get in.