Dirty Bronco

Badlands
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To: Bronco Specialist

Congratulations and welcome to the Bronco Readiness Program! We will use this distribution list to keep you and your dealership updated with important information as we approach the reveal and launch of the BRONCO. If you want to change the name/e-mail of your dealership’s Bronco Specialist, it must be done on the upcoming Bronco Dashboard – we will not make any changes to our distribution list based on replies to this e-mail.

SUMMARY
· Bronco Specialist Responsibilities – Be the dealerships Bronco expert and ensure relevant information is cascaded to customer facing personnel
· Mark your calendar – Bronco News Coming March 18th!
· Bronco Dealer Communications Plan – A robust, multi-channel approach will ensure you are up to speed on all things Bronco as they are announced
· Bronco Hot Sheet Reminder – Use this document to help answer customer questions today. Additional hot sheets will be made available as more information is made public.
· Bronco Text Messaging Reminder – Be the first to hear about Bronco news by enrolling in FMC Dealer Text Messaging. Job aid attached.
· Marketing Assets on Ford Dealer Toolbox – Assets will be made available to you to support each Bronco event. Check back on 3/18.
· Bronco eSourceBook – Start preparing for Bronco’s arrival today by exploring eSourceBook content outlining Bronco History and other topics that will be relevant to your future Bronco customers.



BRONCO SPECIALIST RESPONSIBILITIES
You have been identified as a Bronco Specialist for your dealership. You will be the dealership’s Bronco expert and be responsible for cascading important Bronco launch information and training status to all the key members of the dealership. Please distribute a copy of the attached Hot Sheet and all forthcoming Hot Sheets to all dealership positions that interface with customers: receptionist, sales consultants, F&I managers, service advisors, BDC personnel, and others.


MARK YOUR CALENDAR!
March 18th will be a big day for Bronco! We will have more exciting news to share with you then. Use the attached calendar reminder to make sure you are the first in your dealership to hear the news!





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Jalisurr

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To: Bronco Specialist

Congratulations and welcome to the Bronco Readiness Program! We will use this distribution list to keep you and your dealership updated with important information as we approach the reveal and launch of the BRONCO. If you want to change the name/e-mail of your dealership’s Bronco Specialist, it must be done on the upcoming Bronco Dashboard – we will not make any changes to our distribution list based on replies to this e-mail.

SUMMARY
· Bronco Specialist Responsibilities – Be the dealerships Bronco expert and ensure relevant information is cascaded to customer facing personnel
· Mark your calendar – Bronco News Coming March 18th!
· Bronco Dealer Communications Plan – A robust, multi-channel approach will ensure you are up to speed on all things Bronco as they are announced
· Bronco Hot Sheet Reminder – Use this document to help answer customer questions today. Additional hot sheets will be made available as more information is made public.
· Bronco Text Messaging Reminder – Be the first to hear about Bronco news by enrolling in FMC Dealer Text Messaging. Job aid attached.
· Marketing Assets on Ford Dealer Toolbox – Assets will be made available to you to support each Bronco event. Check back on 3/18.
· Bronco eSourceBook – Start preparing for Bronco’s arrival today by exploring eSourceBook content outlining Bronco History and other topics that will be relevant to your future Bronco customers.



BRONCO SPECIALIST RESPONSIBILITIES
You have been identified as a Bronco Specialist for your dealership. You will be the dealership’s Bronco expert and be responsible for cascading important Bronco launch information and training status to all the key members of the dealership. Please distribute a copy of the attached Hot Sheet and all forthcoming Hot Sheets to all dealership positions that interface with customers: receptionist, sales consultants, F&I managers, service advisors, BDC personnel, and others.


MARK YOUR CALENDAR!

March 18th will be a big day for Bronco! We will have more exciting news to share with you then. Use the attached calendar reminder to make sure you are the first in your dealership to hear the news!
I wonder if they'll be giving more info to Ford employees on the 18th and then the actual public reveal event is the 19th? Then it would technically be in spring.
 

Dirty Bronco

Badlands
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I wonder if they'll be giving more info to Ford employees on the 18th and then the actual public reveal event is the 19th? Then it would technically be in spring.
I'm wondering if Ford has moved this around quite a bit due to the coronavirus scare. With the ever-changing state laws and regulations surrounding the outbreak, it is hard to schedule something a month out and know if you can follow through with it. Last week Ford canceled company related flights. Seeing as this email leaked today, it's possible it was sent to the dealers just this morning as well.

TLDR: The "Spring" thing might have been tossed out the window due to the coronavirus causing everchanging state laws.
 

Sherminiator

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TLDR: The "Spring" thing might have been tossed out the window due to the coronavirus causing everchanging state laws.
The rumor I've been hearing from a fairly reputable source (they also mentioned the Explorer going RWD almost 5 years ago) was the Bronco was supposed to be drip fed starting in December, but got pushed back til January and we are at flood stage 5 with stuff getting released about it.

The F-150 was supposed to be shown off first before the Bronco (going on an article from last year) but I think everything got shit canned within the past couple weeks and its Bronco Go Go Go til the Sport launches then Regular Bronco in December.
 

Dirty Bronco

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The rumor I've been hearing from a fairly reputable source (they also mentioned the Explorer going RWD almost 5 years ago) was the Bronco was supposed to be drip fed starting in December, but got pushed back til January and we are at flood stage 5 with stuff getting released about it.

The F-150 was supposed to be shown off first before the Bronco (going on an article from last year) but I think everything got shit canned within the past couple weeks and its Bronco Go Go Go til the Sport launches then Regular Bronco in December.

I think your source and my source are the same :cool:
 

Dirty Bronco

Badlands
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What's the over/under on The Rock, (Dwayne Johnson) being involved with the Bronco reveal or future ads? He is an outspoken Ford fan and even drove the 2004 Bronco concept in the Rampage movie. The original Bronco also made an appearance in his HBO show "Ballers". I don't think there is a more popular celebrity over the past year or so as well.
 

Sherminiator

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What's the over/under on The Rock, (Dwayne Johnson) being involved with the Bronco reveal or future ads? He is an outspoken Ford fan and even drove the 2004 Bronco concept in the Rampage movie. The original Bronco also made an appearance in his HBO show "Ballers". I don't think there is a more popular celebrity over the past year or so as well.
He also has a nice Super Duty and has done Ford commercials.
 

Husker

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What's the over/under on The Rock, (Dwayne Johnson) being involved with the Bronco reveal or future ads? He is an outspoken Ford fan and even drove the 2004 Bronco concept in the Rampage movie. The original Bronco also made an appearance in his HBO show "Ballers". I don't think there is a more popular celebrity over the past year or so as well.
I'd say Ken Block would be the heavy favorite.
 

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