Boxer4

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Just like @Kris87 indirectly cautioned in the past and what @GetWild is implying now-If the delivery date is more important than price, you might want to wait before moving your dealer reservation. When @Kris87 first posted the allocation formula it made sense. Its about Ford controlling exposure. Only my guess- but Ford didn't see the @Granger Ford and @StephensAutoCenter ability to redirect product flow. For Ford the allocation formula can correct that. Hearing what @GetWild is saying, I think Ford's market objectives will override your time stamp if you chose the wrong dealer. If you haven't moved your reservation yet, there is nothing to be angry about. You have till Jan 31st to let this shake out. As its been said its a moving target and your opportunity to lock in the best price/ delivery could be sooner. You may think these guys have attitudes but like other dealers they also have an inside track for information. Take it or leave-its your choice.





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dingle87

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Just like @Kris87 indirectly cautioned in the past and what @GetWild is implying now-If the delivery date is more important than price, you might want to wait before moving your dealer reservation. When @Kris87 first posted the allocation formula it made sense. Its about Ford controlling exposure. Only my guess- but Ford didn't see the @Granger Ford and @StephensAutoCenter ability to redirect product flow. For Ford the allocation formula can correct that. Hearing what @GetWild is saying, I think Ford's market objectives will override your time stamp if you chose the wrong dealer. If you haven't moved your reservation yet, there is nothing to be angry about. You have till Jan 31st to let this shake out. As its been said its a moving target and your opportunity to lock in the best price/ delivery could be sooner. You may think these guys have attitudes but like other dealers they also have an inside track for information. Take it or leave-its your choice.
Yeah, I understand the whole market saturation situation, but Ford needs to realize Granger isn’t selling these to Des Moines area residents only. Ford has the information on where all Granger’s reservation holders are from on their Ford accounts. The information is available to them and they could quickly plot them on a map to easily see where the Granger sales will end up.

I view the current situation as a power play from upset big dealers, since they have local customers leaving for Granger/Stephens/Laura or whatever better deal someone has found. We’ll see how this evolves over the next 3-5 months.
 

Carolina Jim

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I view the current situation as a power play from upset big dealers
Any sales offering falls into one of two categories...'push', or 'pull'....kinda depending on whether the market is beating a path to your door, or you're having to shove it down their throats.

Auto makers are at dealer's mercy because usually only a couple of their offerings are true 'winners'. The rest are like giving castor oil to a baby.
 

BroncBro

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Just like @Kris87 indirectly cautioned in the past and what @GetWild is implying now-If the delivery date is more important than price, you might want to wait before moving your dealer reservation. When @Kris87 first posted the allocation formula it made sense. Its about Ford controlling exposure. Only my guess- but Ford didn't see the @Granger Ford and @StephensAutoCenter ability to redirect product flow. For Ford the allocation formula can correct that. Hearing what @GetWild is saying, I think Ford's market objectives will override your time stamp if you chose the wrong dealer. If you haven't moved your reservation yet, there is nothing to be angry about. You have till Jan 31st to let this shake out. As its been said its a moving target and your opportunity to lock in the best price/ delivery could be sooner. You may think these guys have attitudes but like other dealers they also have an inside track for information. Take it or leave-its your choice.


Well said. Thank you for rationally explaining this. 👏
Hopefully this will calm some nerves.
Its just information. Do with it what you want. I think the messenger has been killed several times so far. Let’s read the info and make a choice to talk about it or leave it.......
 

jimeb

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Some on this forum have said that a reservation made prior to Sept 18 may end up being a MY22 versus a MY21 because of allocation. I am trying to determine if this is being said just to create FUD (Fear, Uncertainty, and Doubt)?

If you assume the following:
1) Ford has all the reservations in their system
2) Ford has been working on securing the manufacturing process, the parts and materials needed to build Broncos and thus now has some idea of how many Bronco’s they can make and deliver for MY21.
3) Ford has access to computers with the appropriate algorithms and historical manufacturing data to determine a conservative cutoff date for how many reservations can be fulfilled for MY21 Broncos.

Therefore, considering the above assumptions, wouldn’t it be illogical for Ford to select a cutoff date that would not allow them to satisfy the MY21 demand? A demand that they just created by selecting the stated cutoff date. Sadly the allocation formula may impact MY21 delivery schedule, but it should not affect the MY designation.

With the continued impact of Covid, Ford has some big challenges ahead. I believe Ford wants to do whatever it can to support their customers, but they will be working through the dealerships. The memo's last sentence sums up Ford’s desire to support the Bronco reservation holders, but also their reliance on the dealers. “To help manage customer expectations during order conversions, we will communicate an initial allocation forecast ahead of order banks opening using reservations as of September 18th (prior to conversion) along with the other allocation formula factors.”

Now that Ford has announced MY21 reservation cutoff date and has postponed the reservation transfer end date from Oct 31, 2020 to Jan 31, 2021, it has put control in the hands of reservation holders. For all reservation holders, we should focus on the quality of our dealer. Is the dealer transparent, is the dealer honest, will the dealer be forthright with informative, will the dealer put their commitments in writing? All this should be determined prior to converting our reservation to an order. If for any reason you question staying with your current dealer, find a new one. I am not referring to finding the best price, rather I am referring to not being impacted by dealer shenanigans. Once the reservation is an order, all the power transfers to the dealer.
 

BeerForMyHorses

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Can someone correct my understanding if I'm wrong here:

Reservations for 2021MY made after Sept 18 are essentially converted to MY2022, without any info for pricing, trims, or packages?
 

GetWild

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Yeah, I understand the whole market saturation situation, but Ford needs to realize Granger isn’t selling these to Des Moines area residents only. Ford has the information on where all Granger’s reservation holders are from on their Ford accounts. The information is available to them and they could quickly plot them on a map to easily see where the Granger sales will end up.

I view the current situation as a power play from upset big dealers, since they have local customers leaving for Granger/Stephens/Laura or whatever better deal someone has found. We’ll see how this evolves over the next 3-5 months.
You are correct on Ford knowing where those reservations are going to. Laura is in our local region and everyone in our area has been aware of how they do things, so for some of us dealers, this pricing model isn't much of a surprise. Most big dealers i think are taking these reservation shifts to those dealers with a grain of salt though all because of Fords standard allocation method. Sure Granger and those others are pulling a ton of reservations from their deals, but there are still tons of customers wanting a bronco who didn't reserve one, so once were in normal production, allocations will be just as every other model. Ford just has to figure out how much normal allocation models they are willing to change to fulfill the reservations.
 

Stompr

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Can someone kindly give me the tldr on this my2021 vs 22 situation. My Rez is sept 20th so looks like I missed the cutoff by 2 days. Is it pretty certain I shouldn’t expect deliver before calendar 2022?
[/QUOT
The New Years models come out in September, I’m thinking they are saying it will be after the model year change. Still in 2021 colander year most likely. I’m kind of wondering if a second year run might produce a better vehicle, they’ll have ironed out some bugs. This is a first year run, in a first year run plant.
 

Bmadda

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Can someone correct my understanding if I'm wrong here:

Reservations for 2021MY made after Sept 18 are essentially converted to MY2022, without any info for pricing, trims, or packages?
are 100% correct!
 

dingle87

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You are correct on Ford knowing where those reservations are going to. Laura is in our local region and everyone in our area has been aware of how they do things, so for some of us dealers, this pricing model isn't much of a surprise. Most big dealers i think are taking these reservation shifts to those dealers with a grain of salt though all because of Fords standard allocation method. Sure Granger and those others are pulling a ton of reservations from their deals, but there are still tons of customers wanting a bronco who didn't reserve one, so once were in normal production, allocations will be just as every other model. Ford just has to figure out how much normal allocation models they are willing to change to fulfill the reservations.
Of course there’s “normal customers” who want a Bronco. Why didn’t they get a reservation then? They should wait until every reservation is filled. If they don’t want to wait, it’s only $100 to get the reservation.

If they’re wanting to circumvent the process Ford laid out with reservations, then they need to wait. Are big dealers getting pressure from locals not wanting to go through the process or something? Is this because some local buyers waited and screwed themselves, but now want in and don’t want to wait?

I think we can agree, Ford needs to stop tinkering trying to appease everyone. That isn’t going to happen. Pick a lane a go. I for one, think they should do everything within reason to honor their original reservation system. Is that reality, probably not.
 

GetWild

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Of course there’s “normal customers” who want a Bronco. Why didn’t they get a reservation then? They should wait until every reservation is filled. If they don’t want to wait, it’s only $100 to get the reservation.

If they’re wanting to circumvent the process Ford laid out with reservations, then they need to wait. Are big dealers getting pressure from locals not wanting to go through the process or something? Is this because some local buyers waited and screwed themselves, but now want in and don’t want to wait?

I think we can agree, Ford needs to stop tinkering trying to appease everyone. That isn’t going to happen. Pick a lane a go. I for one, think they should do everything within reason to honor their original reservation system. Is that reality, probably not.
I agree on honoring the reservations. There have been a lot of people who yes, screwed themselves by not putting in a reservation. We scratch our heads every day when one of them comes in. Considering we have had some people come in asking if we have them yet has been hilarious as well. There's people who want to see and drive them first, know full pricing, ect. It is by all means their loss. A surprising number of people seem to think dealers either have, or are going to have inventory
 

dingle87

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I agree on honoring the reservations. There have been a lot of people who yes, screwed themselves by not putting in a reservation. We scratch our heads every day when one of them comes in. Considering we have had some people come in asking if we have them yet has been hilarious as well. There's people who want to see and drive them first, know full pricing, ect. It is by all means their loss. A surprising number of people seem to think dealers either have, or are going to have inventory
Who’s job is it to educate these people? Ford? Dealer? 6g? Bronco Nation? I think the future customers need to realize they aren’t owed a damn thing dragging their feet and wanting to jump the line in front of reservation holders.
 

DC9atnight

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I hate to admit that I’m so stupid that I can read fifty pages of this thread and still don’t know what’s going on. (I had too much fun in my youth and lost a few brain cells I wish I had back) Somebody help me out...

Is the Sept 18th cutoff really just a clerical marker for MY dealer allocation formulas and we are all still ordering the same Broncos with the same options with the same prices OR does Sept 19th really reflect a brand new MY and we should expect two different B&Ps with slight tweaks to prices, trim levels and options?
 

BroncBro

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I hate to admit that I’m so stupid that I can read fifty pages of this thread and still don’t know what’s going on. (I had too much fun in my youth and lost a few brain cells I wish I had back) Somebody help me out...

Is the Sept 18th cutoff really just a clerical marker for MY dealer allocation formulas and we are all still ordering the same Broncos with the same options with the same prices OR does Sept 19th really reflect a brand new MY and we should expect two different B&Ps with slight tweaks to prices, trim levels and options?
You’re not stupid. Most are thinking the same thing.
 

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