Pretty sure there's a central VA dealership that is offering a below MSRP deals.While all that may be true, there is a cost to it. While I don't know Ford's invoice nor the dealer's numbers (no one ever does) saving some number off MSRP should be easily accomplished. As far as the deals you speak of, until someone signs a sales contract that locks in the price with no if ands or buts, then I'll consider them legit.
I much rather work with my local dealer and build a personal relationship for future support if there are first-year build issues (I don't anticipate any - but...) or future pricing on bolt-on accessories. I could go with Stephens Ford or Leonardtown as they are a day's round trip from me, but that's travel time which eats at least a Saturday or a vacation day at work and involving other people to drive out with me to get the new Bronco home. I traveled to Baltimore from Central VA to buy my H3T and it was still a PIA. Time and travel are money. A hotel stay and flight cost would eat up most of any potential savings Grainger may provide. Add to a 3-day trip back from Iowa; driving through Iowa alone is tough; I've done it several times. Having the new Bronco shipped, nope, eats away any price savings. I'll take my chances with my local dealer.
My 2 cents.
Also, "personal relationship" with a dealership that wants to bend you over on pricing and ADM? You have a different definition of personal relationship than I do. The personal relationships that @NayNay or Albert at Grainger have established via this forum, despite being further, seem to meet what you're looking for.
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