Only thing that might make sense is that the shape makes it fit with the winch.
I see that the “B.O.” is back. That bar makes no sense.
And when you put the factory guard and winch together you get this...I don’t know why Ford would build their factory brush guards that hide their brands name on the grill? Or, for that matter, build a winch mount that obstructs their front facing camera they promoted as a trail sight solution?
This exactly! My wife and I have had 9 cars together, 1 blue, 1 black, 2 grey and 5 white so super boring and safe. I currently drive a white Grand Cherokee. This Bronco was going to be me getting out of my monochromatic shell with Area 51 or Cactus Grey. I saw them both today on the sport and really liked them........ And this this post sent me back to safe land. I love it in white.I have liked white for a while. Wife has a White Range Rover, I had a white 2014 Corvette, a 2012 Harley. I have a Platinum White F-150.
White was not even on my Radar for the Bronco, it was either Area 5 or Cactus but now White is an option, looks great on this.