Lewisj41

Raptor
Well-Known Member
First Name
Jesse
Joined
Mar 11, 2020
Threads
73
Messages
436
Reaction score
2,356
Location
Maryland
Vehicle(s)
1976 bronco, 2017 tacoma, 2008 Rubicon
Bronco
Raptor
Clubs
 
Credit - words and photos by Bronco Nation


Rapid Red Bronco Wildtrak 1.jpg


INCOMING FORD CEO SPEAKS ON THE 2021 BRONCO

Bronco Nation spoke exclusively with incoming Ford CEO, Jim Farley, on Friday at the Michigan Assembly Plant where the first early, pre-production 2021 Ford Broncos have begun to roll off the assembly line.

As an avid collector of historic Ford vehicles and the owner of a Gen 1 Bronco himself, Farley has had an affinity for the iconic nameplate now in its sixth generation. When asked about his initial impression of the Rapid Red Wildtrak Bronco adjacent to us, he said “It’s a breakthrough product for Ford, we’re finally getting back to our roots, and I’m so proud of the team.” Farley went on to speak to the daily usability of the vehicle beyond its off-road prowess. “It’s really a terrific vehicle because it has all the off-road capability that almost no one else has but it has the daily use and thoughtfulness of an open-air experience without leaving everything in your garage that no one else can match. It’s a breakthrough product.”

Screen-Shot-2020-09-27-at-11.24.00-AM-300x165.png


Years of work have gone into this new Bronco with many iterations, design changes, hurdles, and victories. When we asked the incoming CEO what attribute or feature he is most proud of on Bronco, he said, “For me, some people love the design, of course, but for me it’s the off-road equipment. [Bronco’s] real capability. We have better approach and departure angles, you know that’s what I love most about the vehicle, its capability, it’s not a show horse.” That is certainly a statement that rings true though the rigorous durability testing we have witnessed from Johnson Valley to Moab; this vehicle is an off-road monster.

Rapid Red Bronco Wildtrak 2.jpg


With the recent news regarding Bronco paint colors, we’d be remiss if we didn’t ask Farley what color he plans to order. While he hasn’t decided a specific color quite yet, he did say, “It’s gotta be blue”. We certainly can see why he’s a fan of blue.

The Ford veteran started his tenure at Ford back in November of 2007 after leaving Toyota and has since served in many capacities both in the U.S. and abroad, most recently as Chief Operating Officer. Farley will assume his new role as Chief Executive Officer of the Blue Oval on October 1st, entering at a critical and exciting time for the auto manufacturer. We look forward to speaking with Mr. Farley again soon as we move one week closer to the Bronco hitting dealer lots across America.


Advertisement
 

Megawatt

Well-Known Member
First Name
JO
Joined
Sep 4, 2020
Threads
12
Messages
650
Reaction score
1,760
Location
Where the asphalt melts in the Summer
Vehicle(s)
Mall crawler with the stick family stickers.
Bronco
Undecided
First question: Where’s the September the B & P Mr incoming CEO?
Second question: What will be the next missed milestone?
 

BroncoBoy22

Badlands
Well-Known Member
Joined
Aug 1, 2018
Threads
40
Messages
3,095
Reaction score
6,776
Location
Laker Land
Vehicle(s)
'11 Mustang GT 5.0
Bronco
Badlands
Vehicle Showcase
1
?? Wildtrak with the badlands grill? NICE ??
 

Advertisement

BroncoBoy22

Badlands
Well-Known Member
Joined
Aug 1, 2018
Threads
40
Messages
3,095
Reaction score
6,776
Location
Laker Land
Vehicle(s)
'11 Mustang GT 5.0
Bronco
Badlands
Vehicle Showcase
1
Also looks like a grey top?
 

Lcubed

Badlands
Well-Known Member
First Name
l
Joined
Jul 27, 2020
Threads
14
Messages
986
Reaction score
1,576
Location
UsA
Vehicle(s)
VW golf r
Bronco
Badlands
was he the one to 'tweak' the reservation/fulfilment system in response to the big dealers?
 

BroncoTRDPro

Wildtrak
Well-Known Member
First Name
Eric
Joined
Sep 9, 2020
Threads
4
Messages
66
Reaction score
236
Location
Illinois
Vehicle(s)
4Runner TRD Pro, Grand Cherokee, H3, DMC-12
Bronco
Wildtrak
Vehicle Showcase
1
I'm sorry, but that gray top looks like a faded Wrangler TJ hardtop that's spent its life outside... I love everything else though.
 

ColoradoGuy

Badlands
Well-Known Member
First Name
Mike
Joined
Aug 6, 2020
Threads
8
Messages
2,004
Reaction score
7,224
Location
Colorado
Vehicle(s)
'21 4DR Badlands and a couple of Acuras
Bronco
Badlands
Clubs
 
Sorry FE reservists, sounds like Navy Pier interior is it ?
 

Advertisement

TheWolf

Well-Known Member
Joined
Aug 13, 2020
Threads
2
Messages
88
Reaction score
289
Location
NC
Vehicle(s)
‘18 GMC Sierra, (Former JKU owner)
Bronco
Undecided
I can't state enough how much I dislike that gray top (should be shadow black anyway on the Wildtrak amiright?)

Also.... where is this elusive hood decal on the wildtrak?
 

BroncoJay

Badlands
Well-Known Member
First Name
Jason
Joined
Jul 19, 2020
Threads
10
Messages
2,964
Reaction score
10,874
Location
Iowa
Vehicle(s)
Tacoma
Bronco
Badlands
Damn it Jim move you arse out of the way so we can see the infamous wildtrak...
Sorry bro no one cares whatcha got to say..

lets see
More Bronco colors and trims
 

BroncoBoy22

Badlands
Well-Known Member
Joined
Aug 1, 2018
Threads
40
Messages
3,095
Reaction score
6,776
Location
Laker Land
Vehicle(s)
'11 Mustang GT 5.0
Bronco
Badlands
Vehicle Showcase
1
Didn’t notice it until now ???
 

BroncoTRDPro

Wildtrak
Well-Known Member
First Name
Eric
Joined
Sep 9, 2020
Threads
4
Messages
66
Reaction score
236
Location
Illinois
Vehicle(s)
4Runner TRD Pro, Grand Cherokee, H3, DMC-12
Bronco
Wildtrak
Vehicle Showcase
1
It does appear to have Wildtrak badging with a gloss black painted Badlands grill and the standard gray hardtop, which if a Wildtrak, should have the black painted top. Preproduction mule?
Advertisement

 

 
Top