- Joined
- Dec 30, 2021
- Threads
- 1
- Messages
- 11
- Reaction score
- 23
- Location
- Libertyville, Illinois
- Vehicle(s)
- Not a Bronco
- Your Bronco Model
- Badlands
- Thread starter
- #1
Like most of you, I placed an online reservation with the Ford website along with the $100 deposit back in 2020. I was assigned to Napleton Ford in Libertyville, Illinois. I had been in contact with their sales manager since the beginning of the process. The first placed order was in early 2021 when the order banks opened, and I was provided a preview order of the Bronco with an itemized listing of the costs. NO ADM WAS LISTED. Napleton Ford requested an additional $900 deposit as part of this order, which was immediately paid. Since the vehicle was not chosen to be built for MY21, another identical (or nearly identical) order was submitted for a MY22 Bronco in October. Again, as part of the preview order I received from Napleton Ford, NO ADM was listed. After multiple attempts to get a copy of a formal purchase agreement, I finally received one with an added ADM of $5,000. Perhaps not coincidentally, shortly after I received a notification from Ford that my vehicle was scheduled to be built in January. After speaking to the sales manager as recently as yesterday in person, I was told that since this Bronco could be sold by them for as much as $20,000 over MSRP that because of that their $5,000 ADM was fair and they would not remove it. For many reasons, I did not accept.
This kind of business practice is not only deceptive, but leads me to the conclusion that they wanted me to refuse their surprise ADM so that they could simply sell the Bronco to the general public at a massive markup. Buying a car should be fun, particularly a car that we've waited for as long as we all have. It's amazing to me that @Ford Motor Company allows these dealerships to continue with their deceptive business practices that take the fun out of buying a car and push us to other automakers.
This kind of business practice is not only deceptive, but leads me to the conclusion that they wanted me to refuse their surprise ADM so that they could simply sell the Bronco to the general public at a massive markup. Buying a car should be fun, particularly a car that we've waited for as long as we all have. It's amazing to me that @Ford Motor Company allows these dealerships to continue with their deceptive business practices that take the fun out of buying a car and push us to other automakers.
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