Pulled for Bronco Raptor and told it's going to cost $5k over MSRP

Reloexprt

Wildtrak
Member
First Name
Jonathan
Joined
Feb 21, 2022
Threads
1
Messages
12
Reaction score
13
Location
Alabama
Vehicle(s)
2022 Ford Bronco
Your Bronco Model
Wildtrak
Hi Everyone,

So, I had a second order and was selected for the Bronco Raptor, if I want it. They 99's my order while I learn more. Ford put my order on hold without my permission. Getting the Bronco Raptor is very tempting for sure but I kind of feel like I'm being taken advantage of. My dealership is selling the regular Bronco at MSRP. So basically, Ford is saying hey we pulled you for the Bronco Raptor, we are putting your original order on hold and go work out the pricing with your dealership. The dealership wants $5k over MSRP and said that's a good deal. I kind of feel like if I was pulled for this then why can't I buy it for MSRP? Let me know your thoughts and if I'm being ridiculous. I'm having a hard time with keeping the order as it was and telling them to take it off the 99 hold status, revising the order a little bit or ordering the Bronco Raptor. They also want me to sign a no resale agreement which stays in place for one year. Basically it lets the original dealer buy back the vehicle at sales price sold to me or they can say no and then I can sell for whatever amount I want. Any input is helpful and I doubt I can get them to agree to MSRP on it but I kind of feel like Ford put my current order on hold, hoping I would now spend more money. On top of that, the dealership said they are charging more also. If I don't take the Bronco Raptor I was pulled for, they get to keep the allocation.


Advertisement
 

MayhemMike

Badlands
Well-Known Member
Joined
Mar 22, 2021
Threads
14
Messages
1,944
Reaction score
5,432
Location
Virginia
Vehicle(s)
Mercury
Your Bronco Model
Badlands
They aren’t pulling anyone for the Raptor F 150, and around my neck of the woods, those are all listed at $30K mark up. I am not a fan of the Braptor , but if I was and I could buy one at that cost, I would be truly tempted. Believe me, I hate the fact I am paying sticker for my BL, but $5K over sticker for that vehicle , is a great offer “ relatively speaking”.
 

Sweetair

Well-Known Member
First Name
Bill
Joined
Oct 4, 2021
Threads
3
Messages
51
Reaction score
42
Location
20876
Vehicle(s)
2013 SHO, 03 Marauder, '69 S Code XR7 vert Cougar
Your Bronco Model
Undecided
I understand your point. I also feel that 5K over MSRP for this vehicle is not outrageous. It truly will remain a very limited production vehicle and I would pay the 5K and move on if allowed. I wish the 3.0 liter was an option for the Wildtrak that I have ordered. I do believe in "there is no replacement for displacement".

Good luck with your decision.
 

Advertisement

Lucky

Banned
Raptor
Banned
Banned
First Name
Jeremiah
Joined
Feb 12, 2022
Threads
1
Messages
321
Reaction score
424
Location
Los Angeles
Vehicle(s)
'21 OB Sasquatch V6 2-Door AMB
Your Bronco Model
Raptor
Clubs
 
So your dealer wants ADM plus a No Sale agreement? That’s interesting, I assumed it was one or the other but I guess they can do whatever they want.
 

gentlemanbronco

Base
Well-Known Member
First Name
Rick
Joined
Nov 14, 2017
Threads
39
Messages
1,350
Reaction score
2,618
Location
Texas
Vehicle(s)
ford fiesta 5.0
Your Bronco Model
Base
Clubs
 
If you do want the Braptor, take it at the 5k adm. ....
Regular smegular Broncos are being gouged for much more than that.
That said, if you'd rather just have your original bronco build at MSRP, I'd say work that out with your dealer. Either way there's gonna be waiting. Personally, if I could afford a raptor and at 5k markup, I'd do it. They're going to be a lot harder to come by than even the normal bronco is and at much much higher adm.
 

bajabronco57

Raptor
Well-Known Member
Joined
Mar 30, 2021
Threads
1
Messages
705
Reaction score
1,426
Location
Nor Cal
Vehicle(s)
4Runner
Your Bronco Model
Raptor
I personally consider 10% of MSRP reasonable but I understand fighting for MSRP. I would take 5K ADM and try to get an extended warranty or a few years of oil changes thrown in just to make yourself feel like you won.
 

Advertisement

KPLOBX

Outer Banks
Well-Known Member
First Name
Kristopher
Joined
Jan 20, 2022
Threads
9
Messages
273
Reaction score
364
Location
Savannah GA
Vehicle(s)
Jeep Wrangler TJ
Your Bronco Model
Outer Banks
I would tell them to drop the resale agreement if they are going to hit you with ADM. one or the other. Try to squeeze back what you can. I would also get on the phone with Ford Customer Service… can you change dealers?
 

BroncoWar1

Wildtrak
Well-Known Member
Joined
May 27, 2021
Threads
0
Messages
165
Reaction score
244
Location
Poway, CA
Vehicle(s)
1973 Bronco, F250
Your Bronco Model
Wildtrak
I would tell them to drop the resale agreement if they are going to hit you with ADM. one or the other. Try to squeeze back what you can. I would also get on the phone with Ford Customer Service… can you change dealers?
If you can afford it and like it over your current build, take it @ $5k over...Since you converted your reservation you cant switch Dealers..Other Dealers are asking for much more. As @KPLOBX says, make them drop the resale agreement. I would also call Ford and open a complaint and they might change their tune.
 

vrtical

Raptor
Well-Known Member
First Name
Doug
Joined
Jul 14, 2020
Threads
19
Messages
4,350
Reaction score
9,178
Location
GSMNP, TN
Vehicle(s)
Fords
Your Bronco Model
Raptor
Clubs
 
I would draw the line at paying an ADM and having to sign a no sale contract. That would be a no go for me, but its not my deal. I would also have issues because no matter what you do, you could still get screwed with your current order too since the dealer is playing the market game to their advantage.
 

Puddle Jumper

Outer Banks
Well-Known Member
First Name
James
Joined
Jan 17, 2022
Threads
10
Messages
307
Reaction score
456
Location
Lewis Center, Ohio
Vehicle(s)
2020 Ford Edge Titanium AWD
Your Bronco Model
Outer Banks
Clubs
 
I work for a Ford dealership and have 25 yrs in the business. I can tell you emphatically, that paying only $5000 over MSRP on a Raptor Bronco is a gift from god! It remains to be seen how cool the vehicle actually is, but most dealers have a list of buyers awaiting allocation numbers, that are willing to pay much more than the $5k ADM you were extended.

Personally, I don’t like the look of the Bronco Raptor but to each his own. Good luck with whichever you decide to go with. The new car market isn’t going to get much better any time soon.
As an added note, the resale agreement might be a requirement of Ford Motor Company. They do this sometimes when they’re concerned that the vehicle may be shipped outside United States. The same thing was required on the Ford GT.

I can send an email to our Ford Regional Sales Manager and try and get confirmation.
Advertisement

 

 
Top