Ford came up with the trim level concept? Really, last I saw virtually every car on the market had different trim levels.Of course the capabilities of the vehicle is the most of thing. But quality details should be expected for a vehicle the manufacturer is putting so much effort and hopes in for high sales numbers. Ford came up with the multiple trim levels concept for a reason. Ford should do right by that decision, by making quality trim level badges / emblems. You don't see stickers on the fenders of F-150 trucks. My 94 Bronco doesn't have stickers on it's fenders. My 2012 Mustang GT came with metal 5.0 fender emblems / badges. Most vehicles come with some type of metal emblem / badge. The new Broncos seem to have a metal bucking horse emblem on the tailgate. The Ford Blue Oval emblem isn't a sticker. I believe it's a very cheap move on the part of the Manufacturer to put stickers / decals on a vehicle. I know it's common, and has been done on Iconic vehicles in the past. The hideous screaming chicken decals on Trans Am's, (sorry if I offend some of you) Judge GTO's, Road Runners, etc. It's not a huge deal. I just think Ford should embrace their new Bronco trim level consept with quality trim level badges / emblems.
Also they all mark them with stick on badges, of various thickness.
I couldn't care less because every vehicle I've owned in the last 20 years gets debadged as soon as it comes home. A stick on badge just makes it easily removable.
Seems like some of you guys want a status symbol. Maybe you should look at a Discovery instead.