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- Jan 26, 2015
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In the face of recent rumors from an alleged Ford designer that the 2020/2021 Bronco would be a "facelifted" Ford Everest, Raj Nair told members of the press at the 2017 North America International Auto Show that the Bronco will be more than a re-badged Everest.
The Ford Chief Technical Officer and Executive Vice President of Product Development reassured us that the next generation Ford Bronco would be different than the Everest and that it "will live up to the heritage" of the original as a "Capable and confident all-rounder," indicating that a shortened wheelbase in keeping with the original Bronco's boxy style could be possible.
For more on Raj Nair's comments regarding the new Bronco and Ranger:
UPDATED WITH RAJ NAIR COMMENTS TO AUTOLINE:While the Bronco will utilise the Ranger's basic chassis and other major components, the rest of the car will be designed and engineered in the US where it will also be built.
Ford's Chief Technical Officer and Executive Vice President of Product Development, Raj Nair, was reluctant to reveal any further details on the Bronco when quizzed by Australian media at the 2017 Detroit Auto Show.
But he scuppered speculation the car would be a re-badged version of the Everest, claiming the car will be different and "will live up to the heritage" of the original as a "capable and confident all-rounder", indicating that a shortened wheelbase in keeping with the original Bronco's boxy style could be possible.
Whether it will be offered in a three-door body style, like the original, has yet to be revealed. Nair was also reluctant to confirm the new Bronco's availability for right-hand drive markets such as Australia.
[2:40] - Bronco segment
RN: The Bronco - a legendary nameplate. To bring a vehicle that’s really focused on off-roading capability back in the lineup is going to be a lot of fun.
Q. There’s been two Broncos over the years. The original one is very Jeep like and compact, did terrific in offroad racing. And then there’s at the opposite end of the spectrum the big Bronco that everybody knows from the OJ chase. Where’s this new Bronco going to fit in?
RN: That big Bronco we really replaced that with the Expedition - that’s what fills that spot right now. This new Bronco will be based off the Ranger platform and so it’s going to be a similar sized vehicle to the global Ranger which is a bit bigger than the Ranger we used to have in the U.S. so I would say it’s kind of in between what you saw in that really big Bronco and the smaller Bronco.
Q. You also have a global vehicle called the Everest. Is that what the new Bronco is?
RN: No, it’s a separate vehicle. It’ll be an incremental vehicle from the Everest. The Everest serves a lot of off-road capability in the space the Explorer serves here in the U.S. — but a body on frame construction with a lot more off road capability for the rest of the world. This Bronco is completely unique from that Everest.
Q. It’s body on frame?
RN: It is body on frame and again, focusing on that off road capability.
Q. A lot of people have wondered why has the auto industry let Jeep just run free. Is the Bronco going to be competition for the Jeep Wrangler?
RN: That segment is getting a little more crowded seeing the success of the Jeep so certainly that will be one of the competitive vehicles that we’ll be targeting but I think the Bronco has got a pretty good name on its own and people have an idea of what a Bronco should be. Certainly we have an idea of what a Bronco should be and we’re going to be looking forward to bringing that to our customers.