Its not just Ford......Jeep is up to the same thing. The focus here is Ford but its an industry wide thing thats going on, proof to us that they can build an EV/hybrid off roader. ? I agree, it feels like theres a lot to get it there. Its too early to me. Maybe I'm wrong but maybe in 10 years were all tooting a different horn......at least thats what the car manufactures are thinking too?!I'm really not buying the whole hybrid/EV thing as a serious off roader. Ford is really going to have to prove the that a hybrid/EV can stand up to the rigors of serious hardcore off roading whether that be slinging mud, playing on rocks, running all out in the desert or even just overloading.
Personally the EcoDiesel in the Wrangler interests me from a range perspective and if this Bronco wasn't coming I'd probably be spending my money with them.