Report: More Bronco Allocations For Dealers Who Upgrade Their Showrooms

[xylophone solo]

Didn't Ford say all 2021 model years will only be reservation holder cars?

Yes.They.Did.

Then Levine said ..."Things change"

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[Dwayne]

I ended up canceling my reservation anyway wait for a later year manual/sasquatch. But this seems to be turning into a big shit show!

 

[Toastedtostito]

Yes. These would be more allocation to get more of their customers orders fulfilled faster.

The most interesting part is that Ford is pushing for stand alone Bronco facilities. It seems like they have a long term plan for the Bronco brand to expand.

Meminds me of Ram with Dodge

 

[XirallicBolts]

I hate "The rich get richer" systems like this. Instead of helping their lesser dealerships, they reward the dealerships that are already doing just fine.

 

[Toccoa]

If this is true, then I see a third Bronco model coming down the road.

 

[Bronco4lyfe85]

@Granger Ford

I would like to start the donation process at $1 towards your future renovations.

 

[Desert_6G]

Yes.They.Did.

Then Levine said ..."Things change"

blah blah blah With production starting in May blah blah blah

good to see confirmed

When Ford says May. They actually mean June or July.

 

[DesertRat]

California Dealer to Ford: "I spent $75k to remodel the showroom bathroom"

Texas Dealer to Ford: "I built a new 20,000 SQFT showroom for $75k"

 

[GABAR]

I find it hard to believe that any upgrade to a car showroom would not exceed $100K.

The real question for potential dealers is do they have the space.

 

[Bronco4lyfe85]

California Dealer to Ford: "I spent $75k to remodel the showroom bathroom"

Texas Dealer to Ford: "I built a new 20,000 SQFT showroom for $75k"

75K showroom? Maybe this...

 

[Gamecock]

If they had planned allocations for reserved Broncos from the beginning, then I would have no problem with this....but Ford rolled it out as a national reservation system that gave a consumer reserving a Bronco a place in line no matter the dealer.

Now...you better hope you have a dealer that sells a lot of Ford SUVs, has a lot of competitive registrations in their area... and once again, another game change, is going to expand their showroom for Broncos. Otherwise you screwed. I hate Ford as a company...I really do. I love the Bronco though and am going to buy one if my dealer can ever get me one, and that is what they're banking on.

 

[Bronco4lyfe85]

I find it hard to believe that any upgrade to a car showroom would not exceed $100K.

The real question for potential dealers is do they have the space.

Why would they need space? It just says showroom upgrades. Obviously if they wanted to build a standalone area they would need space. Otherwise 75K on remodeling a showroom could be spent on some tile, furniture and a new paint job. Construction ain’t cheap, I know, I did it for 6 years and did 300 million dollar projects.

 

[Carolina Jim]

I mean those allocations have to come from somewhere...

I'm assuming the WEIGHT of reservations numbers (or order conversions)....just diminished.

First 'allocations'....now 'showroom bling'. These changes must in some way be caused by Covid!!

 

[Tonka Bronka]

Didn't Ford say all 2021 model years will only be reservation holder cars?

That’s already proven to be BS, with tuners like Gateway Bronco stating that they have 125 Broncos on reservation. If they can run a scam, then so will the dealers. Do you think for one minute dealers like Galpin will sit on their hands until the reservation holders are satisfied? Think again.

 

[Headsong]

I mean those allocations have to come from somewhere... Ford can only build X number of 2021 Broncos. Sounds more like a threat: "Upgrade your dealership or lose allocations"

Harley did that to their dealers years back....