Tonka Bronka

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Up to six cars over two years for a dealer spending big bucks to promote Bronco isn't going to change anything.

Anyone who thought that Ford would literally be able to produce cars in reservation order without building anything before customer orders was a fool.

There were always going to be test cars, dealer demos, press cars, marketing cars, and at least one for Bill Ford before the full production started.
Tell it like it is. I find it very hard to believe that 150,000 individuals reserved a Bronco in the first two weeks. I am a 7/29 reservation and I would bet my largish dealer just down the street, who would not deal BTW, will have a line of Broncos before I have mine.
 

Carolina Jim

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To get the maximum number of six allocations, dealers will need to spend $75,000 or more on showroom upgrades.
Some dealer's brother-in-law is about to score $75,000 for making a grand Bronco banner & hanging some horse photos on the walls
 

linbackr99

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Well ain't that special. What's the small local dealers (like mine) to do? They certainly can't afford that. Seems to me just another treat for the mega dealers. But that's just me, and my conspiratorial mind at work again. :)
EXACTLY - my dealership moves the most F150s in Vermont (I know - it is 'only' Vermont, but still . . . ) from a tiny town literally in the middle of nowhere - they do it because they invest in the customer service and trade allowances instead of shining up the showroom . . . so they're screwed for putting the customer first.
 

Wanted33

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EXACTLY - my dealership moves the most F150s in Vermont (I know - it is 'only' Vermont, but still . . . ) from a tiny town literally in the middle of nowhere - they do it because they invest in the customer service and trade allowances instead of shining up the showroom . . . so they're screwed for putting the customer first.
It's the same at my dealer Todd. They have been family owned since 1954. The sales people treat you like a real person, not like another pay check. Everyone from top to bottom know me, and their regular customers buy name. But, they're not like a Hendricks, or Sonic dealership. They don't have rich sugar-daddy to foot the bill for the big upgrades necessary to get those extra allocations.
 

Headsong

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So a dealer that can offer great prices due to low overhead, now has to invest in building costs which need to be recovered, with higher prices.
And I'm pretty sure that's what the Harley dealers said. Not my world, but I remember lots of dealerships dropping over a million bucks to upgrade their buildings or to get more high visibility locations.
 

JaxGtc

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I see this posturing:

Brands
  1. Bronco
    1. Bronco - the real one
    2. Bronco Sport
  2. Mustang
    1. Mustang - the real one
    2. Mach-E
  3. F-Series?
    1. F150
    2. Ranger - name change in the future? F-series Ranger?
  4. Commercial
Bronco Explorer, Bronco Expedition
Mustang Edge, Mustang Escape
F-Series Transit
 

Squatch

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Bronco Explorer, Bronco Expedition
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I put the Transit in Commercial and the SUVs would stay under Ford... in my make-believe, hypothetical future.
 

JaxGtc

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I put the Transit in Commercial and the SUVs would stay under Ford... in my make-believe, hypothetical future.
I heard a couple years ago that Ford has the rights to the SCOUT name now too. Interesting to see if that translates into a product or if it is just addition by subtraction.
 

linbackr99

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It's the same at my dealer Todd. They have been family owned since 1954. The sales people treat you like a real person, not like another pay check. Everyone from top to bottom know me, and their regular customers buy name. But, they're not like a Hendricks, or Sonic dealership. They don't have rich sugar-daddy to foot the bill for the big upgrades necessary to get those extra allocations.
Yes - it’s too bad these guys, who truly do put the customer first and make you almost feel like family, get the short end of the stick in these situations ... I failed to mention but these guys also have the most Bronco reservations as well ... that should stand for something with the Big Boys.
 

P52Ranch

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I don't know why Ford would think their dealers might need to update their showrooms.

My local dealer still has a '19 "Station Wagon" on the showroom floor so maybe they should upgrade.

The '19 has a number of aftermarket modifications. If that doesn't suit you to a T there is an A on the showroom floor. It is rocking a non-turbo 2.3 liter.
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Moparguy

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$75K and 6 cars, that's $12.5K ADM per piece, In California, they'll sell it for $15K above at least if not even $25K, so that's a no brainer to spend the money, You will get your investment back in no time + profit.
 

JaxGtc

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$75K and 6 cars, that's $12.5K ADM per piece, In California, they'll sell it for $15K above at least if not even $25K, so that's a no brainer to spend the money, You will get your investment back in no time + profit.
I can see that logic, but if I'm not mistaken an allocation is not a single unit. You are correct, that would not be a good investment... :)
 

Parker

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Yep, gonna be some extra Broncos showing up for non reservation holders!
Another extra is the 12K+ the dear had to spend to get each of them. I do not see discounts ahead.
 
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