Report: More Bronco Allocations For Dealers Who Upgrade Their Showrooms

[RecklessKelly]

I can't recall ever basing a purchase or being drawn to a Ford product by the dealership facility. For me it's always been the people , people , people. Just my 1.5 cents worth......

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[Razorbak86]

It looks like Ford will make Mustang and Bronco sub-brands like Dodge did with Ram and Hundai did with Genesis. That may accrue to our favor.

Correct. That's been Ford's plan for a while. See the media segments below, both of which were released on 7/6/2020, prior to the official Bronco reveal.

https://www.motortrend.com/news/ford-bronco-sport-family-info-teaser/

 

[Used2jeep]

Well ain't that special. What's the small local dealers (like mine) to do? They certainly can't afford that. Seems to me just another treat for the mega dealers. But that's just me, and my conspiratorial mind at work again.

Depends what they want to invest into their infrastructure. Maye they are able to invest because they budget differently.

 

[Wanted33]

Depends what they want to invest into their infrastructure. Maye they are able to invest because they budget differently.

And maybe, just maybe they don't have the capital either way.

 

[Bronc-O]

Some dealer's brother-in-law is about to score $75,000 for making a grand Bronco banner & hanging some horse photos on the walls

I get the impression this is pretty much all Ford is asking. They're not asking the dealer to build a new facility. Signs, shelves with Bronco accessories and a couple of Broncos displayed would likely meet the requirements.

 

[vtcoins]

EXACTLY - my dealership moves the most F150s in Vermont (I know - it is 'only' Vermont, but still . . . ) from a tiny town literally in the middle of nowhere - they do it because they invest in the customer service and trade allowances instead of shining up the showroom . . . so they're screwed for putting the customer first.

Hey! Where are you getting yours in VT? I have a reservation in that I did on 7/14/20, but the three dealers I have called in the Rutland area have no clue about pricing and timing.

 

[linbackr99]

Hey! Where are you getting yours in VT? I have a reservation in that I did on 7/14/20, but the three dealers I have called in the Rutland area have no clue about pricing and timing.

Lamoille Valley Ford in Hardwick. The largest volume Ford truck seller in VT . . .

 

[Willow]

My dealer said if we choose black hard top for our Bronco 2021, it can delay to 2022 arrival. Wow. We plan to order black soft top so we can get our Bronco while we will be waiting for black hard top on late availability ??

 

[BroncoBoy22]

My dealer said if we choose black hard top for our Bronco 2021, it can delay to 2022 arrival. Wow. We plan to order black soft top so we can get our Bronco while we will be waiting for black hard top on late availability ??

Just be aware you’ll also need to order the electrical and plumbing connections for the hard top since they are not included with the soft top. Also people estimate the hard top will be around $4k + shipping if ordered later

 

[jon]

They are gunning directly for Jeep! They want to go up against the known leader. Did you want to go "Bronco-ing" in the hills?
Jeep has a big advantage and Ford wants to compete. After-all there is history back from when Ford was building Jeeps. Competition is best for everyone.

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