There are tons of upgrades in the Rubicon including infotainment etc. No one is buying the diesel and it wasn't even available at launch.Uhh yeah you do have to settle for an inferior engine. You can’t a diesel/mt and both of Jeep’s gassers are worse than the 2.3. And a basesquatch would have all the off gear that a rubi has, except sway bar disconnect, but with better tires/wheels.
And the Rubicon comes with literally a completely different suspension u can stuff 35s on.
With the badlands ull still need to get a lift just to fit tores
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